A Great Addition to any Salesforce Solution
October 25, 2017
A Great Addition to any Salesforce Solution
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Analytics Cloud
We utilize Salesforce analytics in our marketing and case management departments. In each department, we have a single person with a license that manages all the platform and parses data as it is needed. Realistically, we don't see much of a use in having Salesforce Analytics activated for every user that makes contact with data, it is overkill in our use case.
Prior to adopting Salesforce Analytics, we had an issue parsing the sheer amount of lead and opportunity information that our staff went through daily. We utilize well over 100 custom fields, 10+ complex custom objects, and our pipeline is, on average, 45-60 days from initial contact to close. Even after a close, we service our accounts indefinitely, which is also tracked in Salesforce.
Salesforce Analytics allows specific users to handle and parse our giant loads of data so we can come to actionable conclusions.
Prior to adopting Salesforce Analytics, we had an issue parsing the sheer amount of lead and opportunity information that our staff went through daily. We utilize well over 100 custom fields, 10+ complex custom objects, and our pipeline is, on average, 45-60 days from initial contact to close. Even after a close, we service our accounts indefinitely, which is also tracked in Salesforce.
Salesforce Analytics allows specific users to handle and parse our giant loads of data so we can come to actionable conclusions.
Pros
- Multi-device support, I am able to access our data nearly anywhere so long as I have access to wi-fi or data.
- Data Visualization.
- Extremely easy to deploy.
- Trailhead support, so it's easy and free to learn.
Cons
- $75 per user on top of the already steep cost of a CRM license per user can be an extremely steep barrier to entry for small businesses.
- Built on Salesforces new Lightning platform, which is still very much a work in progress. Be prepared for some occasionally sluggish response times and odd UI choices.
- Like most visualization platforms, some of the information feels like it is there for the sake of being there, rather than being functional.
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
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