Salesforce Data Cloud vs. Zeta Marketing Platform

I would recommend Salesforce Data Cloud as an 8 because it is great for keeping track of customer and sale information, it is easy to use, it is easy to generate reports and it is user friendly. However, it is very expensive and does not integrate with other CRMs well

Incentivized

• Good for very basic management of a search program.
• Not good for much else since it is buggy and lacks many features that competitors offer.
• Also may be good for someone who is looking for a low-cost DMS.

Incentivized

• Integration with other systems is really working for us. Also having models developed in Data Cloud and then use for servers, Salesforce sales and for Marketing Cloud.

Incentivized

• Good customer service.
• They were flexible in allowing us to access backend data.

Incentivized

• Sometimes it can be very fidgety and you need a team of salesforce developers in order to implement the solution
• Can be expensive, but so are other providers

Incentivized

• Buggy!
• Lacks many features competitors offer (like labeling).
• No clear roadmap for the future with their SEM product.

Incentivized

Because it is worth this, the analytics, reporting, CRM, security parameters, mobile support all make it this worth. Also, I personally believe it has high potential to grab customers attention and increase sales.

I like Salesforce Data Cloud because like mentioned before, it is easy to use, easy to generate reports, create workflows, keep track of customer data, sales data, house data, etc. You can also import excel sheets with customer data as well and it will create the fields for you which is nice

Incentivized

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Incentivized

• It's been really good because for example, now we can use some of the segmentation of our clients. We have all the models running in that cloud, so it's been easier for us having this information built and having the calculation of the segments that we want to use with clients.

Incentivized

• Did push through implementations but was buggy
• Fast UI

Incentivized