SAP Marketing Cloud vs. SAS 360 Plan

The tool integrates seamlessly with SAP's customer experience suite, when you have an e-commerce platform from a different vendor it is less appropriate and more difficult to integrate although it is possible to do so.

• Great integration capabilities with SAP Cx suite
• Relatively easy to implement
• Great configurability

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Higher costs compared with competitors
• Its architecture is a bit outdated
• Some annoying system errors might come around

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

• Return of investment of our customers in traffic increase
• Better insight into customer preferences
• Increase in customer base