SAS 360 Plan vs. Unmetric (discontinued)

Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Very user friendly.
• Great support staff.
• Constant updates.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
• They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
• Sometimes the platform just stops working.
• Support sits in India so there's no way to get answers fast if you have a question or issue.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased employee efficiency
• Better customer service

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info