TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Screaming Frog

    Score9.2 out of 10
    N/AN/A

    $149

    per year

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
    Pricing
    Screaming FrogSEOGadget for Excel
    Editions & Modules
    Paid Version
    $149.00
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Screaming FrogSEOGadget for Excel
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Screaming FrogSEOGadget for Excel
    Considered Both Products
    Screaming Frog
    No answer on this topic
    Builtvisible UK
    Chose SEOGadget for Excel
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    28 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    27 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    25 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    27 Answers
    No answers on this topic
    Features
    Screaming FrogSEOGadget for Excel
    SEO
    Comparison of SEO features of Screaming Frog SEO Spider and SEOGadget for Excel
    Feature
    Screaming Frog SEO Spider
    6.6
    53 Ratings
    15% below category average
    SEOGadget for Excel
    6.6
    1 Ratings
    15% below category average
    Keyword analysis7.020 Ratings7.01 Ratings
    Backlink management5.023 Ratings9.01 Ratings
    SERP ranking tracking7.09 Ratings6.01 Ratings
    Page grader7.122 Ratings7.01 Ratings
    Competitive analysis7.927 Ratings7.01 Ratings
    Site audit / diagnostics8.353 Ratings00 Ratings
    Site recommendations7.924 Ratings5.01 Ratings
    Task management3.09 Ratings5.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Screaming Frog SEO Spider and SEOGadget for Excel
    Feature
    Screaming Frog SEO Spider
    7.0
    37 Ratings
    8% below category average
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    Local SEO5.017 Ratings7.01 Ratings
    Social SEO7.112 Ratings6.01 Ratings
    Mobile SEO7.923 Ratings00 Ratings
    Global SEO7.929 Ratings7.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Screaming Frog SEO Spider and SEOGadget for Excel
    Feature
    Screaming Frog SEO Spider
    6.1
    42 Ratings
    32% below category average
    SEOGadget for Excel
    8.0
    1 Ratings
    5% below category average
    Multi-domain support7.831 Ratings7.01 Ratings
    Integration with web analytics tools4.535 Ratings9.01 Ratings
    Best Alternatives
    Screaming FrogSEOGadget for Excel
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Screaming FrogSEOGadget for Excel
    Likelihood to Recommend
    8.6
    (55 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    7.9
    (18 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Screaming FrogSEOGadget for Excel
    Likelihood to Recommend
    Screaming Frog
    Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
    Read full review
    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
    Read full review
    Pros
    Screaming Frog
    • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
    • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
    • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
    Incentivized
    Read full review
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    Cons
    Screaming Frog
    • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
    • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
    • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
    Incentivized
    Read full review
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    Likelihood to Renew
    Screaming Frog
    The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Usability
    Screaming Frog
    The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Support Rating
    Screaming Frog
    Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Implementation Rating
    Screaming Frog
    If the software was a little easier to use for beginners, there really wouldn't be an issue
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Alternatives Considered
    Screaming Frog
    Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
    Incentivized
    Read full review
    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
    Read full review
    Return on Investment
    Screaming Frog
    • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
    • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
    • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
    Incentivized
    Read full review
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    ScreenShots