Screaming Frog SEO Spider vs. SEOptimer

Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.

SEOptimer is well suited for all types of companies, right from the ones that already have a good presence on search engines, to the ones that are new to the SEO space. SEOptimer makes it easier for the newbies to understand SEO, at the same time it is of a great help for the advanced SEO practitioners

Incentivized

• Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
• Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
• Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.

Incentivized

• SEO optimization: analyzes the key SEO objectives - headers, descriptions, links, keyword density, content, etc.
• Performance: analyzes load speed (server response, content, page size, and scripts), image optimization,
• Security: checks for SSL, malware, etc.
• Social Media: analyzes visibility on social media.

Incentivized

• Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
• The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
• The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.

Incentivized

• User interface
• Competitor analysis, especially for paid search
• Backlink opportunities

Incentivized

The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it

Incentivized

Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means

Incentivized

Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.

Incentivized

If the software was a little easier to use for beginners, there really wouldn't be an issue

Incentivized

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best

Incentivized

Does not give the deep dive analysis that these other tools give but sometimes that's too overwhelming for a potential client. We use this tool to whet the appetite of a new potential client. This is a great tool to give them a White Labeled report that outlines the larger issues that will need to be addressed to improve a website.

Incentivized

• Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
• Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
• True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.

Incentivized

• Increased seo ranking
• More traffic on the website
• More customers
• More revenue

Incentivized