Secure Privacy vs. TransUnion TruAudience

The time I save on compliance activities and the peace of mind I have knowing that my client’s data is safe is well worth the cost of Secure Privacy. The privacy policy generator is a game-changer since it automatically generates policies that are compliant with the GDPR, the CCPA, and other legislation.

Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.

• regulation-compliant privacy policy generation
• insightful cookie and SSL scanning
• great automated consent logging and syncing

• Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
• Creating the firing conditions for a tag.
• Adding users to different groups with limited or full admin permissions.
• If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

Incentivized

• It would be helpful for people who need it if there were more extensive and user-friendly instructions, especially for newbies.

• Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
• Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).

Incentivized

With laws about data privacy always changing, renewing it means we will be keeping up with the latest rules. Trust, by renewing, it shows our users that we're serious about keeping their info safe, which makes our brand look good and keeps our users coming back for more. It's a win-win

Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business

Secure Privacy is friendly and easy to use by our users/team. Its rich features have simplified the process of managing data privacy and consent, making it a valuable tool for our business allowing us to be compliant with privacy regulations.

Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.

Incentivized

The support team is responsive

Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that

Incentivized

Training was understandable not hard to understand

We were very satisfied because we were able to extract the features we required from the application

Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does

• As a self-employed web developer, Secure Privacy is my go-to tool for guaranteeing my clients' data privacy compliance with no effort on my part.

• Wonderful for ensuring we meet our logistical and record-keeping requirements
• Negative at being the best at quality-of-life options, like specific muting
• Great at allowing a casual work environment in having chats for memes, pets, etc.