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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A

    UpCity

    Score1 out of 10
    N/AUpCity is a search engine optimization software solution offered by UpCity.N/A
    Pricing
    SEOGadget for ExcelUpCity
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SEOGadget for ExcelUpCity
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    SEOGadget for ExcelUpCity
    SEO
    Comparison of SEO features of SEOGadget for Excel and UpCity
    Feature
    SEOGadget for Excel
    6.6
    1 Ratings
    15% below category average
    UpCity
    3.8
    3 Ratings
    68% below category average
    Keyword analysis7.01 Ratings1.02 Ratings
    Backlink management9.01 Ratings1.02 Ratings
    SERP ranking tracking6.01 Ratings8.01 Ratings
    Page grader7.01 Ratings5.12 Ratings
    Competitive analysis7.01 Ratings4.62 Ratings
    Site recommendations5.01 Ratings1.03 Ratings
    Task management5.01 Ratings8.42 Ratings
    Site audit / diagnostics00 Ratings1.03 Ratings
    SEO Channels
    Comparison of SEO Channels features of SEOGadget for Excel and UpCity
    Feature
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    UpCity
    1.0
    3 Ratings
    153% below category average
    Local SEO7.01 Ratings1.03 Ratings
    Social SEO6.01 Ratings1.03 Ratings
    Global SEO7.01 Ratings1.03 Ratings
    Mobile SEO00 Ratings1.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SEOGadget for Excel and UpCity
    Feature
    SEOGadget for Excel
    8.0
    1 Ratings
    5% below category average
    UpCity
    8.3
    2 Ratings
    1% below category average
    Multi-domain support7.01 Ratings9.52 Ratings
    Integration with web analytics tools9.01 Ratings7.01 Ratings
    Best Alternatives
    SEOGadget for ExcelUpCity
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SEOGadget for ExcelUpCity
    Likelihood to Recommend
    7.0
    (1 ratings)
    1.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    3.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    SEOGadget for ExcelUpCity
    Likelihood to Recommend
    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
    Read full review
    UpCity
    For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
    Incentivized
    Read full review
    Pros
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    UpCity
    • Customized marketing checklist is incredible!
    • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
    • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
    • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
    Incentivized
    Read full review
    Cons
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    UpCity
    • Unwillingness to help dissatisfied customers
    • Unwillingness to address issues
    • False advertising regarding the number of click throughs and leads
    • Rude customer service reps that don’t help with your issues
    • Expensive service
    • Little value for money
    Read full review
    Usability
    Builtvisible UK
    No answers on this topic
    UpCity
    Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
    Read full review
    Support Rating
    Builtvisible UK
    No answers on this topic
    UpCity
    I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
    Read full review
    Alternatives Considered
    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
    Read full review
    UpCity
    We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
    Incentivized
    Read full review
    Return on Investment
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    UpCity
    • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
    • UpCity has taught us many processes we needed to continue helping our clients be successful.
    Incentivized
    Read full review
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