Showpad eOS® vs. SnapApp Interactive Content Marketing (discontinued)

Any person who is interested in understanding the level of engagement from a client needs Showpad. It is a must-have software if you have people within your organization that are customer-facing. If your role is primarily communicating with employees within your own organization, then this software might not be as useful to you. For those in sales, account management, or who needs to know if your recipient has seen your emails/content, this is a useful tool.

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Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

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• User-Friendly. The ability to easily customize to fit your needs
• Delivering content easily and quickly, reducing cost for print, and out of date information
• Reporting. Providing the analytical function to track what content has been utilized or not utilized and become more efficient in the type of information you share
• Offline Use. The ability to be able to view content offline

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• Organically involves the potential client.
• Intelligently captures and utilizes clients' pain points to more effectively engage and close.
• Kinder, gentler selling voice!

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Version control is an issue. Would be nice to go back to previous versions of a file.
• The in-app viewing experience feels a little rigid. Prefer to download the files before viewing.
• The main landing page is a little more cluttered than I would like.

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• Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
• Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

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We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

I have not been involved with support from Showpad so I am not entirely sure. However, we have received some emails from our help desk about an outage and it seems like it didn't last very long so I would say that it was pretty effective support to that extent.

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Real team standing behind the product.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The only option our company used was cloud-based file-sharing services (Box, Dropbox, etc) and emails like Outlook or Gmail. Both options make it hard for version control and for ease of navigation. Generally, end-users had an easier time finding content on Showpad.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.

• It has improved sales reps in becoming audible ready on different topics via lots of practice via LearnCore.
• It has made the job more interesting by employing competitions.
• It has made our reps more polished and client facing out in the field and has reduced ramp up time on new hires.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.