TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A

    UpCity

    Score1 out of 10
    N/AUpCity is a search engine optimization software solution offered by UpCity.N/A
    Pricing
    SignpostUpCity
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SignpostUpCity
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SignpostUpCity
    SEO
    Comparison of SEO features of Signpost and UpCity
    Feature
    Signpost
    -
    Ratings
    UpCity
    3.8
    3 Ratings
    68% below category average
    Keyword analysis00 Ratings1.02 Ratings
    Backlink management00 Ratings1.02 Ratings
    SERP ranking tracking00 Ratings8.01 Ratings
    Page grader00 Ratings5.12 Ratings
    Competitive analysis00 Ratings4.62 Ratings
    Site audit / diagnostics00 Ratings1.03 Ratings
    Site recommendations00 Ratings1.03 Ratings
    Task management00 Ratings8.42 Ratings
    SEO Channels
    Comparison of SEO Channels features of Signpost and UpCity
    Feature
    Signpost
    -
    Ratings
    UpCity
    1.0
    3 Ratings
    153% below category average
    Local SEO00 Ratings1.03 Ratings
    Social SEO00 Ratings1.03 Ratings
    Mobile SEO00 Ratings1.03 Ratings
    Global SEO00 Ratings1.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Signpost and UpCity
    Feature
    Signpost
    -
    Ratings
    UpCity
    8.3
    2 Ratings
    1% below category average
    Multi-domain support00 Ratings9.52 Ratings
    Integration with web analytics tools00 Ratings7.01 Ratings
    Best Alternatives
    SignpostUpCity
    Small Businesses
    Google Business Profile
    Score8.4 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Google Business Profile
    Score8.4 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SignpostUpCity
    Likelihood to Recommend
    1.3
    (2 ratings)
    1.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    3.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    SignpostUpCity
    Likelihood to Recommend
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    UpCity
    For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
    Incentivized
    Read full review
    Pros
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    UpCity
    • Customized marketing checklist is incredible!
    • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
    • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
    • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
    Incentivized
    Read full review
    Cons
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    UpCity
    • Unwillingness to help dissatisfied customers
    • Unwillingness to address issues
    • False advertising regarding the number of click throughs and leads
    • Rude customer service reps that don’t help with your issues
    • Expensive service
    • Little value for money
    Read full review
    Usability
    Signpost
    No answers on this topic
    UpCity
    Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
    Read full review
    Support Rating
    Signpost
    No answers on this topic
    UpCity
    I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
    Read full review
    Alternatives Considered
    Signpost
    No answers on this topic
    UpCity
    We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
    Incentivized
    Read full review
    Return on Investment
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    UpCity
    • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
    • UpCity has taught us many processes we needed to continue helping our clients be successful.
    Incentivized
    Read full review
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