TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A

    Wynter

    Score8.8 out of 10
    Enterprise companies (1,001+ employees)
    Wynter is an on-demand market research platform for B2B that offers a fast way to get qualitative insights from target customers, boasting results in 12–48 hours. Products include: B2B surveys, message testing, preference testing, brand tracking, and qualitative interviews. All respondents are verified B2B professionals targeted by job title, industry, and company size. Fully self-serve. Wynter states they currently have over 80,000 verified professionals in the panel.

    $20,000

    per year

    Pricing
    SignpostWynter
    Editions & Modules
    No answers on this topic
    Lite
    $10,000
    per year
    Pro
    $19,000
    per year
    Elite
    $59,000
    per year
    Offerings
    Pricing Offerings
    SignpostWynter
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SignpostWynter
    Considered Both Products
    Signpost
    No answer on this topic
    Wynter
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    16 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    16 Answers
    Features
    SignpostWynter
    Financial Research
    Comparison of Financial Research features of Signpost and Wynter
    Feature
    Signpost
    -
    Ratings
    Wynter
    9.1
    2 Ratings
    22% above category average
    Industry-Specific Information00 Ratings9.12 Ratings
    Independent Research Access00 Ratings9.12 Ratings
    Market Research
    Comparison of Market Research features of Signpost and Wynter
    Feature
    Signpost
    -
    Ratings
    Wynter
    8.6
    15 Ratings
    21% above category average
    Competitor Research00 Ratings8.74 Ratings
    Consumer Feedback00 Ratings8.815 Ratings
    Market Insights and Reports00 Ratings8.37 Ratings
    Best Alternatives
    SignpostWynter
    Small Businesses
    Google Business Profile
    Score8.4 out of 10
    Qualtrics
    Score7.8 out of 10
    Medium-sized Companies
    Google Business Profile
    Score8.4 out of 10
    Qualtrics
    Score7.8 out of 10
    Enterprises
    No answers on this topic
    Qualtrics
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SignpostWynter
    Likelihood to Recommend
    1.3
    (2 ratings)
    8.7
    (16 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    SignpostWynter
    Likelihood to Recommend
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Wynter
    Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.
    Incentivized
    Read full review
    Pros
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    Wynter
    • Targeted survey groups of our exact ICP
    • Easy to digest survey results
    • Various feedback types to drill down on useful data
    Incentivized
    Read full review
    Cons
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Wynter
    • In my opinion, doesn't have a deep pool of respondents for all titles, but growing
    • I think the website look could be modernized
    • In my experience, customizing questions sometimes a little tricky, but works
    Incentivized
    Read full review
    Support Rating
    Signpost
    No answers on this topic
    Wynter
    Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!
    Incentivized
    Read full review
    Alternatives Considered
    Signpost
    No answers on this topic
    Wynter
    I'm not aware of other products that provide the same speed/options as Wynter.
    Read full review
    Return on Investment
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    Wynter
    • Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
    • Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.
    Read full review
    ScreenShots

    Wynter Screenshots

    Screenshot of DashboardScreenshot of Test historyScreenshot of Message test resultsScreenshot of Survey summaryScreenshot of Message test results summary