What users are saying about
7 Ratings
7 Ratings
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Score 9.1 out of 100
2 Ratings
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Score 10 out of 100

Likelihood to Recommend

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
Anonymous | TrustRadius Reviewer

Sojern RevDirect

Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
Lauren Ericksen | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Simpli.fi
3.8
Sojern RevDirect
Collection of first-party data
Simpli.fi
7.9
Sojern RevDirect
Collection of third-party data
Simpli.fi
1.7
Sojern RevDirect
Access to Third-party Data Providers
Simpli.fi
1.7
Sojern RevDirect

Data Classification

Simpli.fi
6.2
Sojern RevDirect
Audience taxonomy
Simpli.fi
7.1
Sojern RevDirect
Tag Management
Simpli.fi
6.3
Sojern RevDirect
Data Analysis Dashboard
Simpli.fi
5.1
Sojern RevDirect

Ad Network Integration

Simpli.fi
5.8
Sojern RevDirect
Data Transfer
Simpli.fi
3.7
Sojern RevDirect
DSP integration
Simpli.fi
8.0
Sojern RevDirect

DMP Analytics

Simpli.fi
6.6
Sojern RevDirect
Campaign Analytics
Simpli.fi
5.4
Sojern RevDirect
Audience Analytics
Simpli.fi
7.9
Sojern RevDirect

Ad Campaigns

Simpli.fi
Sojern RevDirect
8.3
Ad campaign creation
Simpli.fi
Sojern RevDirect
8.0
Ad deployment
Simpli.fi
Sojern RevDirect
8.0
Display advertising
Simpli.fi
Sojern RevDirect
8.0
Ad display and retargeting segmentation
Simpli.fi
Sojern RevDirect
9.0

Ad Reporting & Analytics

Simpli.fi
Sojern RevDirect
10.0
Ad dashboards
Simpli.fi
Sojern RevDirect
10.0
Ad performance reports
Simpli.fi
Sojern RevDirect
10.0

Pros

Simpli.fi

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank | TrustRadius Reviewer

Sojern RevDirect

  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
Lauren Ericksen | TrustRadius Reviewer

Cons

Simpli.fi

  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
Kevin Yip | TrustRadius Reviewer

Sojern RevDirect

  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
Lauren Ericksen | TrustRadius Reviewer

Alternatives Considered

Simpli.fi

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
Anonymous | TrustRadius Reviewer

Sojern RevDirect

Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

Simpli.fi

  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
Jared Frank | TrustRadius Reviewer

Sojern RevDirect

  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
Lauren Ericksen | TrustRadius Reviewer

Pricing Details

Simpli.fi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sojern RevDirect

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Simpli.fi
1.9
Sojern RevDirect
10.0

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