Simpli.fi vs Sojern RevDirect

Likelihood to Recommend

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

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Feature Rating Comparison

Simpli.fi

Sojern RevDirect

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Simpli.fi

Sojern RevDirect

Audience taxonomy

Tag Management

Data Analysis Dashboard

Simpli.fi

Sojern RevDirect

Data Transfer

DSP integration

Simpli.fi

Sojern RevDirect

Campaign Analytics

Audience Analytics

Simpli.fi

Sojern RevDirect

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Simpli.fi

Sojern RevDirect

Ad dashboards

Ad performance reports

Pros

Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!

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Jared Frank

Director of Digital Strategy

C2 ConnectionsMarketing and Advertising, 51-200 employees

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Drives booking to our websites.
Helps us to better understand traveler profiles.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

View all 1 answers on this topic

Cons

The approaches are not easily understood by our sales reps.
The reporting platform is pretty basic. The new platform is still in beta version.

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Kevin Yip

Online Business & Data Analyst

San Francisco ChronicleNewspapers, 201-500 employees

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For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

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Alternatives Considered

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

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Return on Investment

We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
The lack of a customer-facing dashboard is a weakness.
Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.

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Jared Frank

Director of Digital Strategy

C2 ConnectionsMarketing and Advertising, 51-200 employees

View all 3 answers on this topic

Sojern has had a positive impact on our impression share.
Sojern has had a positive impact on our ROI across the board.

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Lauren Ericksen

SEM Analyst

VizergyMarketing & Advertising, 51-200 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Simpli.fi

Sojern RevDirect

Likelihood to Recommend

Simpli.fi

Sojern RevDirect

Feature Rating Comparison

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Audience taxonomy

Tag Management

Data Analysis Dashboard

Data Transfer

DSP integration

Campaign Analytics

Audience Analytics

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Ad dashboards

Ad performance reports

Pros

Simpli.fi

Sojern RevDirect

Cons

Simpli.fi

Sojern RevDirect

Alternatives Considered

Simpli.fi

Sojern RevDirect

Return on Investment

Simpli.fi

Sojern RevDirect

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison