What users are saying about
8 Ratings
8 Ratings
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Score 7.2 out of 100
3 Ratings
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Score 9 out of 100

Feature Set Ratings

    Data Collection

    7.3

    Simpli.fi

    73%

    Sojern RevDirect

    Feature Set Not Supported
    N/A
    Simpli.fi ranks higher in 3/3 features

    Collection of first-party data

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    8.0
    80%
    4 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Data Classification

    7.3

    Simpli.fi

    73%

    Sojern RevDirect

    Feature Set Not Supported
    N/A
    Simpli.fi ranks higher in 3/3 features

    Audience taxonomy

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    Tag Management

    8.0
    80%
    4 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    7.0

    Simpli.fi

    70%

    Sojern RevDirect

    Feature Set Not Supported
    N/A
    Simpli.fi ranks higher in 2/2 features

    Data Transfer

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    DSP integration

    7.0
    70%
    2 Ratings
    N/A
    0 Ratings

    DMP Analytics

    6.0

    Simpli.fi

    60%

    Sojern RevDirect

    Feature Set Not Supported
    N/A
    Simpli.fi ranks higher in 2/2 features

    Campaign Analytics

    6.0
    60%
    4 Ratings
    N/A
    0 Ratings

    Audience Analytics

    6.0
    60%
    3 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    Simpli.fi

    Feature Set Not Supported
    N/A
    8.3

    Sojern RevDirect

    83%
    Sojern RevDirect ranks higher in 4/4 features

    Ad campaign creation

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad deployment

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Display advertising

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ad Reporting & Analytics

    Simpli.fi

    Feature Set Not Supported
    N/A
    10.0

    Sojern RevDirect

    100%
    Sojern RevDirect ranks higher in 2/2 features

    Ad dashboards

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Ad performance reports

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Attribute Ratings

    • Sojern RevDirect is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    7.0

    Simpli.fi

    70%
    4 Ratings
    10.0

    Sojern RevDirect

    100%
    1 Rating

    Likelihood to Recommend

    Simpli.fi

    If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
    Lauren Ericksen | TrustRadius Reviewer

    Pros

    Simpli.fi

    • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
    • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
    • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
    Jared Frank | TrustRadius Reviewer

    Sojern RevDirect

    • Drives booking to our websites.
    • Helps us to better understand traveler profiles.
    Lauren Ericksen | TrustRadius Reviewer

    Cons

    Simpli.fi

    • The approaches are not easily understood by our sales reps.
    • The reporting platform is pretty basic. The new platform is still in beta version.
    Kevin Yip | TrustRadius Reviewer

    Sojern RevDirect

    • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
    Lauren Ericksen | TrustRadius Reviewer

    Pricing Details

    Simpli.fi

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Sojern RevDirect

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Alternatives Considered

    Simpli.fi

    We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
    Anonymous | TrustRadius Reviewer

    Sojern RevDirect

    Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
    Lauren Ericksen | TrustRadius Reviewer

    Return on Investment

    Simpli.fi

    • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
    • The lack of a customer-facing dashboard is a weakness.
    • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
    Jared Frank | TrustRadius Reviewer

    Sojern RevDirect

    • Sojern has had a positive impact on our impression share.
    • Sojern has had a positive impact on our ROI across the board.
    Lauren Ericksen | TrustRadius Reviewer

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