What users are saying about
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.2 out of 100
Based on 8 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 3 reviews and ratings
Feature Set Ratings
Data Collection

7.3
Simpli.fi
73%
Sojern RevDirect
Feature Set Not Supported
N/A
Simpli.fi ranks higher in 3/3 features
Simpli.fi ranks higher in 3/3 features
Collection of first-party data

7.0
70%
3 Ratings
N/A
0 Ratings
Collection of third-party data

8.0
80%
4 Ratings
N/A
0 Ratings
Access to Third-party Data Providers

7.0
70%
4 Ratings
N/A
0 Ratings
Data Classification

7.3
Simpli.fi
73%
Sojern RevDirect
Feature Set Not Supported
N/A
Simpli.fi ranks higher in 3/3 features
Simpli.fi ranks higher in 3/3 features
Audience taxonomy

7.0
70%
3 Ratings
N/A
0 Ratings
Tag Management

8.0
80%
4 Ratings
N/A
0 Ratings
Data Analysis Dashboard

7.0
70%
4 Ratings
N/A
0 Ratings
Ad Network Integration

7.0
Simpli.fi
70%
Sojern RevDirect
Feature Set Not Supported
N/A
Simpli.fi ranks higher in 2/2 features
Simpli.fi ranks higher in 2/2 features
Data Transfer

7.0
70%
3 Ratings
N/A
0 Ratings
DSP integration

7.0
70%
2 Ratings
N/A
0 Ratings
DMP Analytics

6.0
Simpli.fi
60%
Sojern RevDirect
Feature Set Not Supported
N/A
Simpli.fi ranks higher in 2/2 features
Simpli.fi ranks higher in 2/2 features
Campaign Analytics

6.0
60%
4 Ratings
N/A
0 Ratings
Audience Analytics

6.0
60%
3 Ratings
N/A
0 Ratings
Ad Campaigns

Simpli.fi
Feature Set Not Supported
N/A
8.3
Sojern RevDirect
83%
Sojern RevDirect ranks higher in 4/4 features
Sojern RevDirect ranks higher in 4/4 features
Ad campaign creation

N/A
0 Ratings
8.0
80%
1 Rating
Ad deployment

N/A
0 Ratings
8.0
80%
1 Rating
Display advertising

N/A
0 Ratings
8.0
80%
1 Rating
Ad display and retargeting segmentation

N/A
0 Ratings
9.0
90%
1 Rating
Ad Reporting & Analytics

Simpli.fi
Feature Set Not Supported
N/A
10.0
Sojern RevDirect
100%
Sojern RevDirect ranks higher in 2/2 features
Sojern RevDirect ranks higher in 2/2 features
Ad dashboards

N/A
0 Ratings
10.0
100%
1 Rating
Ad performance reports

N/A
0 Ratings
10.0
100%
1 Rating
Attribute Ratings
- Sojern RevDirect is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

7.0
Simpli.fi
70%
4 Ratings
10.0
Sojern RevDirect
100%
1 Rating
Likelihood to Recommend
Simpli.fi
If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.

Verified User
Manager in Marketing
Marketing and Advertising Company, 501-1000 employeesSojern RevDirect
Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees
Pros
Simpli.fi
- Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
- Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
- One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Director of Digital Strategy
C2 ConnectionsMarketing and Advertising, 51-200 employees
Sojern RevDirect
- Drives booking to our websites.
- Helps us to better understand traveler profiles.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees
Cons
Simpli.fi
- The approaches are not easily understood by our sales reps.
- The reporting platform is pretty basic. The new platform is still in beta version.
Online Business & Data Analyst
San Francisco ChronicleNewspapers, 201-500 employees
Sojern RevDirect
- For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees
Pricing Details
Simpli.fi
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Sojern RevDirect
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Simpli.fi
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed

Verified User
Manager in Marketing
Marketing and Advertising Company, 501-1000 employeesSojern RevDirect
Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees
Return on Investment
Simpli.fi
- We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
- The lack of a customer-facing dashboard is a weakness.
- Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
Director of Digital Strategy
C2 ConnectionsMarketing and Advertising, 51-200 employees
Sojern RevDirect
- Sojern has had a positive impact on our impression share.
- Sojern has had a positive impact on our ROI across the board.
SEM Analyst
VizergyMarketing & Advertising, 51-200 employees