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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SOCi

    Score8.4 out of 10
    N/ASOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A

    TapInfluence

    Score9.1 out of 10
    N/ATapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has received about $8.2 million in venture capital since its inception, most recently $5 million in Series B funding in late 2013.N/A
    Pricing
    SOCiTapInfluence
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SOCiTapInfluence
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SOCiTapInfluence
    Considered Both Products
    SOCi, Inc
    No answer on this topic
    Tapinfluence
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    7 Answers
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    7 Answers
    Best Alternatives
    SOCiTapInfluence
    Small Businesses
    Google Business Profile
    Score8.4 out of 10
    No answers on this topic
    Medium-sized Companies
    Google Business Profile
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SOCiTapInfluence
    Likelihood to Recommend
    8.4
    (8 ratings)
    9.1
    (8 ratings)
    Usability
    8.2
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    SOCiTapInfluence
    Likelihood to Recommend
    SOCi, Inc
    SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
    Incentivized
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    Tapinfluence
    TapInfluence is a great influencer marketing tool that has made lives so much easier and
    therefore I would recommend it to everyone to use it because of its great
    database search function which makes it an optimal option for users. It should
    work towards their customer service support so that all users do not have to go
    through any problem. If you are ready to get hands-on the functions then the
    only condition is that you have to be willing to pay the hefty price too which
    I feel is a little outrageous.
    Incentivized
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    Pros
    SOCi, Inc
    • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
    • Brandify has made the work so much easier as it avoids spending time looking for better options.
    • It is very helpful platform for the growth of a company.
    • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
    Incentivized
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    Tapinfluence
    • I love the automation in this influencer connection service. TapInfluence has an automated process in which it recommends influencers who can do very good publicity for my business sector. This feature is very important to me since in this way the advertising will reach people who will really take that information into account because it is of interest to them.
    • The main panel of TapInfluence has divisions where I can see all the influencers who are working for me, in addition, in this individual panel I can know all the advertising that each of the influencers has done and see what traffic that advertising has generated, I can know the views that advertising has had and the clicks it has obtained. It is very important to be able to consult all this data from the main panel, so I can know what performance each influencer is giving me.
    • TapInfluence offers me a very stable communication service, where I can constantly converse with each of the influencers who work for me and with the influencers that appear in my "recommended" window.
    Incentivized
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    Cons
    SOCi, Inc
    • Their analytics are sub-par to other tools that I use.
    • Their website can be a little clunky until you learn to navigate it.
    • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
    Incentivized
    Read full review
    Tapinfluence
    • It is also crucial to understand the cons associated with TapInfluence so that the overall software can be improved in a much better way. In my opinion, TapInfluence should give a considerable amount of attention to their customer support service as it needs to get a lot better.
    • Software like TapInfluence should be very easy to use due to its intuitive interface but I feel that here it is difficult to use especially for beginners.
    Incentivized
    Read full review
    Usability
    SOCi, Inc
    There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
    Incentivized
    Read full review
    Tapinfluence
    No answers on this topic
    Support Rating
    SOCi, Inc
    We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
    Incentivized
    Read full review
    Tapinfluence
    No answers on this topic
    Alternatives Considered
    SOCi, Inc
    Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
    Incentivized
    Read full review
    Tapinfluence
    I have not used anything like it, but I would choose another if it had the same functionality or similar and at a lower cost.
    Incentivized
    Read full review
    Return on Investment
    SOCi, Inc
    • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
    • It is a affordable local marketing software.
    • It has reliable and efficient support.
    Incentivized
    Read full review
    Tapinfluence
    • Our company has managed to be more recognized nationally, we have been recognized by a totally reliable company and with very efficient real estate services, thanks to the publicity that the influencers have achieved in TapInfluence.
    • We have obtained more clients in our company. Thanks to the extensive publicity that influencers have made, more clients come to our company every day to ask questions and to access our real estate services.
    • We have improved the display of the influencers' advertising reach. This has helped us to know which influencer has been more profitable and how much audience has obtained the publicity.
    Incentivized
    Read full review
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