Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SOCi
Score 8.4 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Thryv
Score 8.6 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
SOCiThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SOCiThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
SOCiThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SOCi
-
Ratings
Thryv
9.2
8 Ratings
20% above category average
Dynamic content00 Ratings8.97 Ratings
Ability to test dynamic content00 Ratings9.17 Ratings
Landing pages00 Ratings10.01 Ratings
Mobile optimization00 Ratings8.88 Ratings
Email deliverability reporting00 Ratings9.17 Ratings
List management00 Ratings8.96 Ratings
Triggered drip sequences00 Ratings9.73 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SOCi
-
Ratings
Thryv
8.1
7 Ratings
16% above category average
Lead nurturing automation00 Ratings8.76 Ratings
Data quality management00 Ratings8.66 Ratings
Automated sales alerts and tasks00 Ratings7.06 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
SOCi
-
Ratings
Thryv
9.0
5 Ratings
9% above category average
Calendaring00 Ratings9.05 Ratings
Event/webinar marketing00 Ratings9.04 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
SOCi
-
Ratings
Thryv
6.7
8 Ratings
2% below category average
Social sharing and campaigns00 Ratings9.48 Ratings
Social profile integration00 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SOCi
-
Ratings
Thryv
6.6
7 Ratings
5% below category average
Dashboards00 Ratings9.17 Ratings
Standard reports00 Ratings8.67 Ratings
Custom reports00 Ratings2.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SOCi
-
Ratings
Thryv
8.3
6 Ratings
22% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings8.92 Ratings
Customizability00 Ratings8.15 Ratings
Best Alternatives
SOCiThryv
Small Businesses
Google Business Profile
Google Business Profile
Score 8.8 out of 10
Constant Contact Lead Gen & CRM
Constant Contact Lead Gen & CRM
Score 8.6 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 8.8 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises

No answers on this topic

Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SOCiThryv
Likelihood to Recommend
8.4
(8 ratings)
9.5
(8 ratings)
Usability
8.2
(5 ratings)
9.0
(2 ratings)
Support Rating
10.0
(4 ratings)
10.0
(4 ratings)
User Testimonials
SOCiThryv
Likelihood to Recommend
SOCi, Inc
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
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Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
SOCi, Inc
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
SOCi, Inc
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Usability
SOCi, Inc
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
SOCi, Inc
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
SOCi, Inc
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
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Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Return on Investment
SOCi, Inc
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments