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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Unmetric (discontinued)

    Score7.2 out of 10
    Enterprise companies (1,001+ employees)
    Unmetric was a SaaS platform for intelligence on an organization's social media efforts and the efforts of their competitors on social media. It provided data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Its capabilities are now supplied by Brandwatch.

    $1,000

    Per Month [Unlimited Users]

    Pricing
    SocialPilotUnmetric (discontinued)
    Editions & Modules
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Standard
    $1,000
    Per Month [Unlimited Users]
    Agency
    $0
    Pay As You Go
    Offerings
    Pricing Offerings
    SocialPilotUnmetric (discontinued)
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.Special agency rates are available
    More Pricing Information
    Features
    SocialPilotUnmetric (discontinued)
    Publishing
    Comparison of Publishing features of SocialPilot and Unmetric (discontinued)
    Feature
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Unmetric (discontinued)
    -
    Ratings
    Content planning and scheduling9.04 Ratings00 Ratings
    Workflow management7.04 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of SocialPilot and Unmetric (discontinued)
    Feature
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Unmetric (discontinued)
    -
    Ratings
    Bulk actions10.04 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of SocialPilot and Unmetric (discontinued)
    Feature
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Unmetric (discontinued)
    -
    Ratings
    Content marketing2.04 Ratings00 Ratings
    Paid media management2.04 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SocialPilot and Unmetric (discontinued)
    Feature
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Unmetric (discontinued)
    -
    Ratings
    Twitter10.04 Ratings00 Ratings
    Facebook10.04 Ratings00 Ratings
    LinkedIn10.04 Ratings00 Ratings
    Instagram6.04 Ratings00 Ratings
    Pinterest9.03 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SocialPilot and Unmetric (discontinued)
    Feature
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Unmetric (discontinued)
    -
    Ratings
    Campaign success analytics10.03 Ratings00 Ratings
    Real-time tracking10.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of SocialPilot and Unmetric (discontinued)
    Feature
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Unmetric (discontinued)
    -
    Ratings
    Role-based user permissions & privileges9.04 Ratings00 Ratings
    Mobile access6.04 Ratings00 Ratings
    Best Alternatives
    SocialPilotUnmetric (discontinued)
    Small Businesses
    Sendible
    Score7.2 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SocialPilotUnmetric (discontinued)
    Likelihood to Recommend
    8.0
    (4 ratings)
    8.0
    (2 ratings)
    Usability
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    SocialPilotUnmetric (discontinued)
    Likelihood to Recommend
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Discontinued Products
    Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway
    Incentivized
    Read full review
    Pros
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Discontinued Products
    • Very user friendly.
    • Great support staff.
    • Constant updates.
    Incentivized
    Read full review
    Cons
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Discontinued Products
    • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
    • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
    • Sometimes the platform just stops working.
    • Support sits in India so there's no way to get answers fast if you have a question or issue.
    Incentivized
    Read full review
    Usability
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    group.one
    I've not had to use support
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    group.one
    Incentivized
    Read full review
    Discontinued Products
    I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.
    Incentivized
    Read full review
    Return on Investment
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    Discontinued Products
    • Increased employee efficiency
    • Better customer service
    Incentivized
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox

    Unmetric (discontinued) Screenshots

    Screenshot of Unmetric's Social Media Search Engine For BrandsScreenshot of Unmetric Shows Viral Brand Videos on YouTubeScreenshot of Unmetric's Hashtag Analysis on InstagramScreenshot of Unmetric's LinkedIn Comparison Report