Soffront CRM vs. Womply

Lead generation and follow-up with sales are well suited. Social media integration and reporting/dashboards for insights can be improved.

Incentivized

It is best suited if you want to try and achieve more reviews of your business. It is also good if you do not want to take time responding to reviews. By the same token, it is less appropriate when auto-response is turned on. If there is a negative review, it is better to address it in person, as there may be a specific customer service issue that a computer response is not going to understand.

Incentivized

• The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
• Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
• The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.

Incentivized

• Invites credit card users to leave a review.
• Alerts me when a review has been made.
• It can also provide an automated response on the rated website.

Incentivized

• Reporting
• Loyalty features
• Social media integration

Incentivized

• The automated responses to ratings are a too mechanical in response.
• There is not a lot of direct follow up with me as a user.
• It would be helpful if a person at Womply would put together a monthly review and opportunities that we might be missing out on.

Incentivized

Intuitive UI. Responsive. Features can be accessed very easily. Not a lot of big white spaces between fields and buttons. Straightforward.

Incentivized

Reaction times and relationship with vendor is very good. Good answers and solutions to problems/issues logged.

Incentivized

Soffront performs many of the same functions as both of these providers but it offers a great deal more all in one place. I do not have to log into different programs or switch programs to get the information that I need. This has greatly increased efficiency. The pricing for Soffront is also better when you add in the other features that it comes with, in fact it saved me money when I switched.

Incentivized

• The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
• The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.

Incentivized

• There are no hard numbers but we do average 3-4 reviews per week when it used to be 1 or 2 a month.
• More ratings, especially positive, helps reflect on our business model and are good for us to see how we are really doing with customers.

Incentivized