What users are saying about

Spokal

10 Ratings

Spokal

10 Ratings
Score 7 out of 101

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Likelihood to Recommend

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.

Feature Rating Comparison

Email & Online Marketing

Spokal
8.4
WYSIWYG email editor
Spokal
9.1
Dynamic content
Spokal
8.2
Ability to test dynamic content
Spokal
8.2
A/B testing
Spokal
8.2

Lead Management

Spokal
8.2
Lead nurturing
Spokal
8.2
Data quality management
Spokal
8.2

Campaign Management

Spokal
9.1
Calendaring
Spokal
9.1

Social Media Marketing

Spokal
7.3
Social sharing and campaigns
Spokal
7.3
Social profile integration
Spokal
7.3

Reporting & Analytics

Spokal
8.6
Dashboards
Spokal
8.2
Standard reports
Spokal
9.1

Pros

  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies

Cons

  • Not really, it works better than we expected.

Likelihood to Renew

Spokal9.3
Based on 6 answers
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.

Usability

Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.

Support

Spokal9.3
Based on 3 answers
The guys at Spokal listen and act upon every single message I send. Nothing escapes their attention and they always seem delighted to be going out of their way for me and deliver outstanding customer service - probably the best I've ever received. That's no exageration, they show a genuine care for feedback and a practical approach to executing requests. When you see something you've suggested being implemented into the software you're using, there is no greater indicator that somebody is listening. Great guys, can't praise them enough.

Alternatives Considered

With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!

Return on Investment

  • Much faster build on our Twitter audience
  • The rest is still too early to say. Just started using the product about 6 weeks ago.

Pricing Details

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details