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SQL Server Integration Services (SSIS) vs. Wingify Experimentation (formerly AB Tasty)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SSIS

    Score8 out of 10
    N/AMicrosoft's SQL Server Integration Services (SSIS) is a data integration solution.N/A

    Wingify Experimentation (formerly AB Tasty)

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Wingify Experimentation (formerly AB Tasty) is a SaaS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
    Pricing
    SSISWingify Experimentation (formerly AB Tasty)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SSISWingify Experimentation (formerly AB Tasty)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SSISWingify Experimentation (formerly AB Tasty)
    Considered Both Products
    Microsoft
    No answer on this topic
    Wingify Pvt Ltd
    No answer on this topic
    Key User Insights
    Would buy again
    84%
    Would buy again
    21 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    24 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    22 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    19 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    SSISWingify Experimentation (formerly AB Tasty)
    Data Source Connection
    Comparison of Data Source Connection features of SQL Server Integration Services (SSIS) and Wingify Experimentation (formerly AB Tasty)
    Feature
    SQL Server Integration Services (SSIS)
    7.0
    56 Ratings
    18% below category average
    Wingify Experimentation (formerly AB Tasty)
    -
    Ratings
    Connect to traditional data sources9.156 Ratings00 Ratings
    Connecto to Big Data and NoSQL5.043 Ratings00 Ratings
    Data Transformations
    Comparison of Data Transformations features of SQL Server Integration Services (SSIS) and Wingify Experimentation (formerly AB Tasty)
    Feature
    SQL Server Integration Services (SSIS)
    6.8
    56 Ratings
    18% below category average
    Wingify Experimentation (formerly AB Tasty)
    -
    Ratings
    Simple transformations8.956 Ratings00 Ratings
    Complex transformations4.755 Ratings00 Ratings
    Data Modeling
    Comparison of Data Modeling features of SQL Server Integration Services (SSIS) and Wingify Experimentation (formerly AB Tasty)
    Feature
    SQL Server Integration Services (SSIS)
    7.5
    54 Ratings
    6% below category average
    Wingify Experimentation (formerly AB Tasty)
    -
    Ratings
    Data model creation9.028 Ratings00 Ratings
    Metadata management6.035 Ratings00 Ratings
    Business rules and workflow7.145 Ratings00 Ratings
    Collaboration9.140 Ratings00 Ratings
    Testing and debugging6.451 Ratings00 Ratings
    Data Governance
    Comparison of Data Governance features of SQL Server Integration Services (SSIS) and Wingify Experimentation (formerly AB Tasty)
    Feature
    SQL Server Integration Services (SSIS)
    5.5
    43 Ratings
    38% below category average
    Wingify Experimentation (formerly AB Tasty)
    -
    Ratings
    Integration with data quality tools6.338 Ratings00 Ratings
    Integration with MDM tools4.638 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of SQL Server Integration Services (SSIS) and Wingify Experimentation (formerly AB Tasty)
    Feature
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Wingify Experimentation (formerly AB Tasty)
    8.2
    22 Ratings
    3% below category average
    a/b experiment testing00 Ratings8.122 Ratings
    Split URL testing00 Ratings8.415 Ratings
    Multivariate testing00 Ratings8.119 Ratings
    Multi-page/funnel testing00 Ratings7.316 Ratings
    Mobile app testing00 Ratings7.15 Ratings
    Test significance00 Ratings7.63 Ratings
    Visual / WYSIWYG editor00 Ratings10.018 Ratings
    Advanced code editor00 Ratings8.88 Ratings
    Page surveys00 Ratings7.33 Ratings
    Preview mode00 Ratings7.49 Ratings
    Test duration calculator00 Ratings10.02 Ratings
    Experiment scheduler00 Ratings9.16 Ratings
    Client-side tests00 Ratings9.49 Ratings
    Server-side tests00 Ratings7.01 Ratings
    Mutually exclusive tests00 Ratings8.04 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of SQL Server Integration Services (SSIS) and Wingify Experimentation (formerly AB Tasty)
    Feature
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Wingify Experimentation (formerly AB Tasty)
    8.5
    21 Ratings
    4% below category average
    Standard visitor segmentation00 Ratings9.120 Ratings
    Behavioral visitor segmentation00 Ratings7.418 Ratings
    Traffic allocation control00 Ratings9.121 Ratings
    Website personalization00 Ratings8.219 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of SQL Server Integration Services (SSIS) and Wingify Experimentation (formerly AB Tasty)
    Feature
    SQL Server Integration Services (SSIS)
    -
    Ratings
    Wingify Experimentation (formerly AB Tasty)
    8.5
    22 Ratings
    3% below category average
    Heatmap tool00 Ratings7.38 Ratings
    Click analytics00 Ratings9.116 Ratings
    Scroll maps00 Ratings9.18 Ratings
    Conversion tracking00 Ratings8.121 Ratings
    Goal tracking00 Ratings9.021 Ratings
    Test reporting00 Ratings8.222 Ratings
    Results segmentation00 Ratings8.219 Ratings
    Experiments results dashboard00 Ratings9.19 Ratings
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    SSISWingify Experimentation (formerly AB Tasty)
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    Score10 out of 10
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    Score10 out of 10
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    Score8.3 out of 10
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    SSISWingify Experimentation (formerly AB Tasty)
    Likelihood to Recommend
    8.0
    (56 ratings)
    9.6
    (53 ratings)
    Likelihood to Renew
    9.0
    (4 ratings)
    7.7
    (8 ratings)
    Usability
    8.0
    (11 ratings)
    8.8
    (3 ratings)
    Performance
    8.8
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (8 ratings)
    7.3
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    SSISWingify Experimentation (formerly AB Tasty)
    Likelihood to Recommend
    Microsoft
    As I mentioned earlier SQL Server Integration Services is suitable if you want to manage data from different applications. It really helps in fetching the data and generating reports. Its automation make it very easy and time efficient. It works well with large database as well. But it doesn't work well with real time data, it will take some time to gather the real time data. I would not recommend using it in a real time/fast-paced environment.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Standard ETL use cases for daily loads
    • Loading incoming data from Vendors which is placed on FTP and adding them to the SQL Warehouse
    • Creating outgoing data files and writing them to Vendor FTPs
    • Easy Active Directory integration for seamless connections to SQL Server
    • CI/CD by hosting the code on visualstudio.com
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Connection managers for online data sources can be tricky to configure.
    • Performance tuning is an art form and trialing different data flow task options can be cumbersome. SSIS can do a better job of providing performance data including historical for monitoring.
    • Mapping destination using OLE DB command is difficult as destination columns are unnamed.
    • Excel or flat file connections are limited by version and type.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    Some features should be revised or improved, some tools (using it with Visual Studio) of the toolbox should be less schematic and somewhat more flexible. Using for example, the CSV data import is still very old-fashioned and if the data format changes it requires a bit of manual labor to accept the new data structure
    Incentivized
    Read full review
    Wingify Pvt Ltd
    AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
    Read full review
    Usability
    Microsoft
    SSIS is a great tool for most ETL needs. It has the 90% (or more) use cases covered and even in many of the use cases where it is not ideal SSIS can be extended via a .NET language to do the job well in a supportable way for almost any performance workload.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    The tool’s usability is excellent, with a smooth and intuitive interface. It is continuously updated with new features and improvements aimed at enhancing the user experience. Setting up experiments and personalizations is straightforward, thanks to a well-structured process that even less experienced users can easily follow. There are sometimes small issues with the QA section which slows the QA process but it is so much better now compared to 2024.
    Incentivized
    Read full review
    Performance
    Microsoft
    SQL Server Integration Services performance is dependent directly upon the resources provided to the system. In our environment, we allocated 6 nodes of 4 CPUs, 64GB each, running in parallel. Unfortunately, we had to ramp-up to such a robust environment to get the performance to where we needed it. Most of the reports are completed in a reasonable timeframe. However, in the case of slow running reports, it is often difficult if not impossible to cancel the report without killing the report instance or stopping the service.
    Incentivized
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    Wingify Pvt Ltd
    No answers on this topic
    Support Rating
    Microsoft
    The support, when necessary, is excellent. But beyond that, it is very rarely necessary because the user community is so large, vibrant and knowledgable, a simple Google query or forum question can answer almost everything you want to know. You can also get prewritten script tasks with a variety of functionality that saves a lot of time.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
    Incentivized
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    Online Training
    Microsoft
    No answers on this topic
    Wingify Pvt Ltd
    There is a vast amount of training available on their online platform, including their university area of which you can get certified for (and then share this with your connections on platforms such as Linkedin). There is also specific hand created training which can be provided by your customer success manager if that is requested by yourself.
    Incentivized
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    Implementation Rating
    Microsoft
    The implementation may be different in each case, it is important to properly analyze all the existing infrastructure to understand the kind of work needed, the type of software used and the compatibility between these, the features that you want to exploit, to understand what is possible and which ones require integration with third-party tools
    Incentivized
    Read full review
    Wingify Pvt Ltd
    No answers on this topic
    Alternatives Considered
    Microsoft
    I think SQL Server Integration Services is better suited for on-premises data movement and ADF is more suited for the cloud. Though ADF has more connectors, SQL Server Integration Services is more robust and has better functionality just because it has been around much longer
    Incentivized
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    Wingify Pvt Ltd
    We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
    Incentivized
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    Return on Investment
    Microsoft
    • Without this, we would have to manually update a spreadsheet of our SQL Server inventory
    • We would also have poor alerting; if an instance was down we wouldn't know until it was reported by a user
    • We only have one other person who uses SQL Server Integration Services , he's the expert. It would fall to me without him and I would not enjoy being responsible for it.
    Incentivized
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    Wingify Pvt Ltd
    • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
    • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
    • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
    • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
    Read full review
    ScreenShots

    Wingify Experimentation (formerly AB Tasty) Screenshots

    Screenshot of the reporting interface.Screenshot of the dynamic widget library.Screenshot of the campaign management dashboardScreenshot of targeting criteria, available so users can target specific user segments