A/B Tasty can help us to create better user experience
February 13, 2020

A/B Tasty can help us to create better user experience

Laura Karhu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Client-side Testing

Modules Used

  • Analytics and Insights
  • Experimentation (A/B Testing)
  • Nudge Engagement
  • Personalization

Overall Satisfaction with AB Tasty

We are using A/B Tasty to test ideas before they end on developers table, optimize existing solutions and to gather more user insight as it offers a good way to gather quick snapshots to complement analytics. Also as we are in transition to newer platform, we are running test on both old and new version of the webiste to find better solutions for our users. We mostly do the tests with UX team, but also developers and other colleagues are integrated in the process when needed.

Pros

  • Very responsive and professional support, every time we have questions the answers are found, they answer quickly.
  • Fairly easy to use, also people without development background can manage to do tests with the editor.

Cons

  • Dealing with dynamic elements is quite complicated and usually requires developers help.
  • We are waiting to get the heatmap back, it would bring additional value to see where in the page users have been clicking elements.
  • New user insights
Our named support consultant has been really helpful in all questions, may it be getting ideas what to test to everything how more complicated requests can be handled on their development team. The support team responds timely and proactively.
  • No integrations yet
We did test couple of platforms before decision, but A/B Tasty support alreasy on Proof of Concept phase was exceptional and price was reasonable, so the decision was fairly easy.
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

AB Tasty Feature Ratings

8.7
a/b experiment testing
9
Split URL testing
Not Rated
Multivariate testing
Not Rated
Multi-page/funnel testing
8
Mobile app testing
Not Rated
Visual / WYSIWYG editor
9
8.7
Standard visitor segmentation
9
Behavioral visitor segmentation
Not Rated
Traffic allocation control
9
Website personalization
8
8.5
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Conversion tracking
Not Rated
Goal tracking
Not Rated
Test reporting
8
Results segmentation
9
Platform Integration Features ()
Not Rated

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