AB Tasty - Terrific, Easy Tool with Grade A Customer Support
Jeff Copetas | TrustRadius Reviewer
September 21, 2019

AB Tasty - Terrific, Easy Tool with Grade A Customer Support

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Client-side Testing

Modules Used

  • Analytics and Insights
  • Experimentation (A/B Testing)
  • Feature Management
  • Nudge Engagement
  • Personalization

Overall Satisfaction with AB Tasty

We use AB Tasty to run AB Testing and Personalization on our website, targeted to both enterprise users and direct-to-consumer users. It is used by the web, demandgen & e-commerce team almost exclusively and allows us to move much faster than having to add tasks to our already resource-strapped IT team's list.
  • Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
  • Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
  • Consistently updating features and functionality.
  • Does a real nice job with the reporting dashboards.
  • Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
  • Perhaps an improved folder and tagging system for easier organizing.
  • We have definitely been able to increase conversion rates at both micro and macro-level using this tool.
  • Difficult to gauge specific ROI with an AB testing tool sometimes, but can assure it's been very valuable and revenue positive for us.
One benefit is that it does not take long to get a feel for using the tool. That allows us to not have a single person or two responsible for building and launching tests. We have many people within the marketing org who can log in and set up tests. This is a very user-friendly platform.
AB Tasty provides exceptional support every single time we reach out to them. They move fast, respond quickly and provide a level of consulting services that are so appreciated here. They are proactive about coming up with test ideas as well, which is incredibly helpful for us. Their support has been one of their strongest attributes without question.
  • Website (Sitecore CMS)
We haven't attempted to integrate any systems other than adding the tag to our website. Super easy.
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
AB Tasty is well suited to the organization where development and IT resources are tight - it's great to be able to utilize their development team to build tests that are outside the scope of the editor. It's also perfect for the company who wants to run quick, meaningful tests using the online editor.

AB Tasty Feature Ratings

a/b experiment testing
9
Split URL testing
9
Multivariate testing
8
Multi-page/funnel testing
8
Mobile app testing
Not Rated
Visual / WYSIWYG editor
9
Standard visitor segmentation
8
Behavioral visitor segmentation
9
Traffic allocation control
10
Website personalization
8
Heatmap tool
6
Click analytics
8
Scroll maps
10
Conversion tracking
10
Goal tracking
10
Test reporting
9
Results segmentation
9