Item: AB Tasty
Rating: 10
Author: Matt Mattson

Use Cases and Deployment Scope

Over the course of the past year, we've been using AB Tasty within in our marketing department. In recent months I've been working with our product development and product marketing teams to utilize AB Tasty for experimentation (AB Testing). AB Tasty has given us the ability to implement experiments and disseminate the results quickly.

Pros and Cons

Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

User interviews. This is currently not something any AB testing platform is doing but I think it'd be a huge value add for the company.
Ability to take notes in more areas of the platform. AB Tasty lacks some of the robustness, in terms of project management, that you find in VWO. Ultimately this isn't a pain point, just a nice to have.

Return on Investment

This past year we improved our new visitor conversion rates by 73% with very little increases in our ad spend. We've been able to test quickly and infer how those experiments impacted lead generation. Experimentation is all about continually learning and testing.

Exceptional Examples of AB Tasty Support

Our team was trying to identify a way to pass test data into a lead record to better understand the impact experiments were having down the funnel. Within a few weeks, we were able to come up with a solution thanks to Peenaz and her team.

Systems Integrated With

Google Analytics

Alternatives Considered

VWO & Optimizely, in my opinion, are for large corporations. They're expensive and very limiting.

Likelihood to Recommend

If your company falls in the range of a small startup to a high growth company AB Tasty is the platform for you. They're flexible, well priced, and easy to work with. If your company has an internal tech team you can also work to customize the platform in numerous ways. Not to mention their client-side pricing is great. Will be looking to add that functionality later this year.

Easy to work with & reliable.

Software Version

Modules Used

Overall Satisfaction with AB Tasty