TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Tango Card

    Score9.8 out of 10
    Enterprise companies (1,001+ employees)
    Tango Card provides digital rewards and incentives. Users can access a global catalog that includes popular e-gift cards, digital Visa and Mastercard rewards, non-profit donations and bitcoin e-gift cards. Tango Card backs their catalog with technology and expert support. Incentives can be delivered in bulk, on-the-spot, or by API integration. The vendor’s value proposition that this provides convenience for their customers and guarantees that rewards arrive exactly at the right time to…

    $0

    You only pay for the incentives

    Pricing
    Square CustomersTango Card
    Editions & Modules
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Only One Edition
    $0
    You only pay for the incentives
    Only One Edition
    $0
    You only pay for the incentives
    Delivery to an Individual
    $2.00
    Per Card
    Delivery to a Corporate Addtess
    $2.00
    Per Card
    Offerings
    Pricing Offerings
    Square CustomersTango Card
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—We provide all of our services at no additional cost. The only cost is the face value of all e-gift cards or other rewards and incentives send via our API.
    More Pricing Information
    Community Pulse
    Square CustomersTango Card
    Considered Both Products
    Block, Inc (Square)
    No answer on this topic
    Blackhawk Network
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    87%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    81%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    No answers on this topic
    93%
    Implementation went as expected
    13 Answers
    Features
    Square CustomersTango Card
    Sales Force Automation
    Comparison of Sales Force Automation features of Square Customers and Tango Card
    Feature
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Tango Card
    -
    Ratings
    Customer data management / contact management9.04 Ratings00 Ratings
    Workflow management8.13 Ratings00 Ratings
    Territory management5.33 Ratings00 Ratings
    Opportunity management4.02 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.53 Ratings00 Ratings
    Contract management8.04 Ratings00 Ratings
    Quote & order management6.94 Ratings00 Ratings
    Interaction tracking7.74 Ratings00 Ratings
    Channel / partner relationship management5.83 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Square Customers and Tango Card
    Feature
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Tango Card
    -
    Ratings
    Case management7.32 Ratings00 Ratings
    Call center management6.82 Ratings00 Ratings
    Help desk management6.32 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Square Customers and Tango Card
    Feature
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Tango Card
    -
    Ratings
    Lead management8.92 Ratings00 Ratings
    Email marketing8.92 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Square Customers and Tango Card
    Feature
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Tango Card
    -
    Ratings
    Task management5.73 Ratings00 Ratings
    Billing and invoicing management9.53 Ratings00 Ratings
    Reporting8.43 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Square Customers and Tango Card
    Feature
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Tango Card
    -
    Ratings
    Forecasting8.02 Ratings00 Ratings
    Pipeline visualization9.02 Ratings00 Ratings
    Customizable reports9.02 Ratings00 Ratings
    Customization
    Comparison of Customization features of Square Customers and Tango Card
    Feature
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Tango Card
    -
    Ratings
    Custom fields3.72 Ratings00 Ratings
    Scripting environment7.01 Ratings00 Ratings
    API for custom integration10.01 Ratings00 Ratings
    Security
    Comparison of Security features of Square Customers and Tango Card
    Feature
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Tango Card
    -
    Ratings
    Single sign-on capability10.01 Ratings00 Ratings
    Role-based user permissions9.03 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Square Customers and Tango Card
    Feature
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Tango Card
    -
    Ratings
    Social data6.32 Ratings00 Ratings
    Social engagement6.82 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Square Customers and Tango Card
    Feature
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Tango Card
    -
    Ratings
    Marketing automation10.01 Ratings00 Ratings
    Compensation management2.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of Square Customers and Tango Card
    Feature
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Tango Card
    -
    Ratings
    Mobile access9.03 Ratings00 Ratings
    Best Alternatives
    Square CustomersTango Card
    Small Businesses
    Salesflare
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Square CustomersTango Card
    Likelihood to Recommend
    8.7
    (4 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    9.6
    (3 ratings)
    9.8
    (7 ratings)
    Support Rating
    7.6
    (3 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Square CustomersTango Card
    Likelihood to Recommend
    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
    Read full review
    Blackhawk Network
    Tango Card is great for bulk purchases - if you need to send a large number of people they have easy templates to have it as simple as possible. The one offs become cumbersome - I have never used the API connections so I am unsure if that makes it better but the one at a time sales take a lot of time compared to the uploads.
    Read full review
    Pros
    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
    Read full review
    Blackhawk Network
    • Tango Card is very easy to use and set-up
    • Tango Card makes it easy to allow for multiple gift card options
    • Tango Card allows for excel imports of respondents, which keeps things nice and simple
    Incentivized
    Read full review
    Cons
    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
    Read full review
    Blackhawk Network
    • The initial setup of the API with all the ACH info was a bit complicated.
    • The only speedbump (not big concern) is the branding of a Tango Card - when saying that to recipients, they don't "get it" immediately and some quick-to-judgement folks can say they don't want it.
    Incentivized
    Read full review
    Likelihood to Renew
    Block, Inc (Square)
    No answers on this topic
    Blackhawk Network
    We like the product/service.
    Incentivized
    Read full review
    Usability
    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
    Read full review
    Blackhawk Network
    Good platform. Only feedback is sometimes when you have no funds in your account you have to “fill” the bank and that is a minor pain to fill out CC information each time. But overall, it’s a relatively easy system to use for the team
    Incentivized
    Read full review
    Support Rating
    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
    Read full review
    Blackhawk Network
    Giving it a 9 only because I haven't been using it for more than 6 months but that said, I've had enough projects and redemptions to get a full understanding of its performance. TANGO CARD just works better than the rest for the redemption experience for the end recipient.
    Incentivized
    Read full review
    Alternatives Considered
    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
    Read full review
    Blackhawk Network
    We liked Tango Card much more as it was easier to use and had more flexibility within our company. It allowed us to be more creative as well. The scale of cards and ease of use, both front and back end were huge decision points for us. Everything about Tango Card appeared to be much better than Tremendous and we are happy with our choice.
    Incentivized
    Read full review
    Return on Investment
    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
    Read full review
    Blackhawk Network
    • We used Tango Card as an incentive to attend training, and this increased the number of attendees by over 50% when it was not used.
    • We were able to bring in more attendees as a focus group and gain valuable insight to a product we were creating.
    Incentivized
    Read full review
    ScreenShots

    Tango Card Screenshots

    Screenshot of Send popular incentives via API.