Supermetrics vs. Tableau Public

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Supermetrics
Score 9.9 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Tableau Public
Score 9.3 out of 10
N/A
Tableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.
$0
per month
Pricing
SupermetricsTableau Public
Editions & Modules
Essential
$29
per month per user
Core
$159
per month per user
No answers on this topic
Offerings
Pricing Offerings
SupermetricsTableau Public
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
SupermetricsTableau Public
Features
SupermetricsTableau Public
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.8
12 Ratings
19% above category average
Pixel Perfect reports00 Ratings9.710 Ratings
Customizable dashboards00 Ratings10.012 Ratings
Report Formatting Templates00 Ratings9.712 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.7
12 Ratings
22% above category average
Drill-down analysis00 Ratings9.812 Ratings
Formatting capabilities00 Ratings9.712 Ratings
Integration with R or other statistical packages00 Ratings9.59 Ratings
Report sharing and collaboration00 Ratings9.811 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.5
11 Ratings
15% above category average
Publish to Web00 Ratings10.011 Ratings
Publish to PDF00 Ratings10.09 Ratings
Report Versioning00 Ratings9.89 Ratings
Report Delivery Scheduling00 Ratings9.69 Ratings
Delivery to Remote Servers00 Ratings8.17 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.8
11 Ratings
23% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.811 Ratings
Location Analytics / Geographic Visualization00 Ratings9.811 Ratings
Predictive Analytics00 Ratings9.79 Ratings
Best Alternatives
SupermetricsTableau Public
Small Businesses
Agency Analytics
Agency Analytics
Score 9.2 out of 10
Supermetrics
Supermetrics
Score 9.9 out of 10
Medium-sized Companies
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
Supermetrics
Supermetrics
Score 9.9 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
IBM Analytics Engine
IBM Analytics Engine
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SupermetricsTableau Public
Likelihood to Recommend
9.8
(12 ratings)
8.5
(14 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
10.0
(5 ratings)
Support Rating
-
(0 ratings)
9.6
(6 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
SupermetricsTableau Public
Likelihood to Recommend
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Read full review
Tableau
Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
Read full review
Pros
Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Read full review
Tableau
  • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
  • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
  • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
Read full review
Cons
Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Tableau
  • Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
  • I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
Read full review
Likelihood to Renew
Supermetrics
No answers on this topic
Tableau
It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
Read full review
Usability
Supermetrics
No answers on this topic
Tableau
Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
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Support Rating
Supermetrics
No answers on this topic
Tableau
I have not yet required to contact support as the documentation and help i found online has always worked so far
Read full review
Online Training
Supermetrics
No answers on this topic
Tableau
I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
Read full review
Implementation Rating
Supermetrics
No answers on this topic
Tableau
Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
Read full review
Alternatives Considered
Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Read full review
Tableau
Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
Read full review
Return on Investment
Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
Tableau
  • Tableau Public visualizations have helped drive traffic to our content and sites
  • The lack of cost means it's easy to demonstrate our experience to attract paying clients
Read full review
ScreenShots

Supermetrics Screenshots

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