Likelihood to Recommend Surfer is well suited for:
Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword. To identify NLP terms and the frequency of terms to be added to the page To find internal linking opportunities To plan pillar pages/topic clusters Surfer is not a tool for
Technical SEO Crawl Audits Serp / Keyword Tracking Project Management Read full review If you're just getting started and want something simple to get a boost on your SEO, then it is a good place to start. It takes you through the initial steps and show you where you can improve. The paid versions are still pretty cheap compared to the competitors, but some of the others have more features and functional areas. However, bear in mind that the main reason this product exists is to provide leads for NPDigital marketing agency, so you'll get a fair amount of push in that direction.
Read full review Pros Analysis for on-page ranking factors Competition analytics NLP Analysis for webpage content Content SEO scoring Content editor with details about what to rank for Plugin that helps with search data on Google Read full review Monitoring broken links - helps optimise your Google ranking Researching hashtags and keywords for website and social media to keep relevant Researching competitor keywords to get a competitive advantage Read full review Cons AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model Backlinks: Surfer does have a backlink crawler, but it's quite limited Read full review Some of the tool's features, including backlink tracking and competition analysis, were either lacking or more appropriate for the top-performing websites that already had a lot of traffic. So they should improve in this segment Read full review Usability It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
Read full review Support Rating They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
Read full review Alternatives Considered Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Read full review We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the desired results for any given SEO campaign. The Ubersuggest topic ideas tool gives different insights and benchmarks in relation to other similar platforms that fit our marketing needs.
Read full review Return on Investment Surfer has been a key tool in the past to help us rank many clients We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer The results from using surfer on an article were easily seen within 3 months on average. Read full review Has helped with keeping our blog topics fresh for clients. We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools. The site audit function has helped us to sell website redesigns as well as SEO packages. Read full review ScreenShots