TrustRadius

TikTok for Business vs. YouTube Shopping

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TikTok for Business
Score 8.3 out of 10
N/A
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for storytelling through a portfolio of full-screen video formats that appear natively within the user experience.N/A
YouTube Shopping
Score 10.0 out of 10
N/A
YouTube Shopping lets creators and businesses promote products from their own stores across YouTube, while earning money. Through YouTube Shopping, the user can set up and connect a store to YouTube to feature products, like merch, in videos and live streams.N/A
Pricing
TikTok for BusinessYouTube Shopping
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TikTok for BusinessYouTube Shopping
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
TikTok for BusinessYouTube Shopping
Small Businesses
ManyChat
ManyChat
Score 7.7 out of 10
ManyChat
ManyChat
Score 7.7 out of 10
Medium-sized Companies
Sprinklr Social
Sprinklr Social
Score 8.6 out of 10
Sprinklr Social
Sprinklr Social
Score 8.6 out of 10
Enterprises
Sprinklr Social
Sprinklr Social
Score 8.6 out of 10
Sprinklr Social
Sprinklr Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TikTok for BusinessYouTube Shopping
Likelihood to Recommend
10.0
(2 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
TikTok for BusinessYouTube Shopping
Likelihood to Recommend
TikTok (ByteDance)
Businesses that are actually strong enough on Meta ADS and are seeking to diversify channels. Great for big companies looking for great awareness results.
Nicolás Avila | TrustRadius Reviewer
Nicolás Avila
Customer acquisition leader
Read full review
Google
I think Youtube shopping goes well with popular beauty vloggers who review the products, while it is less helpful for service-oriented YouTubers like course providers. If they can list out their courses, then it could be awesome. Youtube Shopping is overall very helpful for both business owners and customers because business owners get loyal customers while customers can easily purchase the products without any further clarification or searching.
Gloria Varghese | TrustRadius Reviewer
Gloria Varghese
Digital marketing trainer
Read full review
Pros
TikTok (ByteDance)
  • Cost caps - budget controls and management
  • Analytics and audience insights
  • Bidding strategies - designed to fit to strategies
  • Easy to integrate with other softwares
  • Easy to use and set up
Verified User
Anonymous
Read full review
Google
  • Exponential audience growth.
  • Customer retention.
  • Clearing their doubts and making them to purchase quickly.
Gloria Varghese | TrustRadius Reviewer
Gloria Varghese
Digital marketing trainer
Read full review
Cons
TikTok (ByteDance)
  • There is constant change on the platform, from available content to what is trending
  • Direct conversion tracking does not have good results
  • ROI is harder to track with a less rigorous analytics platform
Verified User
Anonymous
Read full review
Google
  • Its UI/UX can be better.
  • Similar products recommendation could be added.
  • feedback section can be included.
Gloria Varghese | TrustRadius Reviewer
Gloria Varghese
Digital marketing trainer
Read full review
Usability
TikTok (ByteDance)
The introduction of smart campaigns, a sort of Meta’s Advantage plus, makes campaigns creation easier and a lot faster.
Nicolás Avila | TrustRadius Reviewer
Nicolás Avila
Customer acquisition leader
Read full review
Google
No answers on this topic
Alternatives Considered
TikTok (ByteDance)
Better audiences, less bad placements, high engagement
Iain Stratton | TrustRadius Reviewer
Iain Stratton
Media Specialist
Read full review
Google
Youtube is the social platform where more audiences are present, and the content is video, so user retention is made sure. There are more chances for the YouTube audience to make a purchase decision quickly compared to other social commerce platforms. YouTube Shopping helps in customer retention, which helps to obtain increased ROI.
Gloria Varghese | TrustRadius Reviewer
Gloria Varghese
Digital marketing trainer
Read full review
Return on Investment
TikTok (ByteDance)
  • ROI - has delivered sales leads to us
  • Sales - has provided us with close won sales
  • Easy tool to set up and get more traffic immediately.
Verified User
Anonymous
Read full review
Google
  • High ROI is obtained.
  • Loyal Customers is obtained.
  • Consistent customers.
Gloria Varghese | TrustRadius Reviewer
Gloria Varghese
Digital marketing trainer
Read full review
ScreenShots