TikTok for Business vs. YouTube Shopping

We're able to run ads at scale with positive ROI. It’s easy to use and has a wide user base.

Incentivized

I think Youtube shopping goes well with popular beauty vloggers who review the products, while it is less helpful for service-oriented YouTubers like course providers. If they can list out their courses, then it could be awesome. Youtube Shopping is overall very helpful for both business owners and customers because business owners get loyal customers while customers can easily purchase the products without any further clarification or searching.

Incentivized

• Instant pages
• Cost cap
• Robust analytics

Incentivized

• Exponential audience growth.
• Customer retention.
• Clearing their doubts and making them to purchase quickly.

Incentivized

• Better CPA based bidding, needs more guard rails
• Accounting issues where payment fails

Incentivized

• Its UI/UX can be better.
• Similar products recommendation could be added.
• feedback section can be included.

Incentivized

Better audiences, less bad placements, high engagement

Incentivized

Youtube is the social platform where more audiences are present, and the content is video, so user retention is made sure. There are more chances for the YouTube audience to make a purchase decision quickly compared to other social commerce platforms. YouTube Shopping helps in customer retention, which helps to obtain increased ROI.

Incentivized

• Positive ROAS
• Increased scale

Incentivized

• High ROI is obtained.
• Loyal Customers is obtained.
• Consistent customers.

Incentivized