Topic vs. AuthorityLabs, by Traject

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Content Brief
• Competitive SERP ranking analysis
• Grouping content topics together to see related keywords/ content clusters easily
• Analyzing Google Search Console data for content refresh opportunities

• Keyword tracking (large volumes)
• Keyword insights
• Competitor Keyword tracking

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Using the GSC data to find new, adjacent content opportunities.
• They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
• Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

• The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
• All results must be pulled into other programs for inclusion in monitoring reports.
• Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It has greatly reduced the number of hours our SEO team has to review content
• Has sped up our content briefs by hours per brief
• Great for helping us to see what content is performing well / needs help via the Google Search Console integration

• We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info