Twilio SendGrid vs. UniSender

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
UniSender
Score 9.4 out of 10
N/A
UniSender is a simple solution for Email campaigns. This is an all-in-one marketing platform for personalized Email, SMS campaigns, and lead generation. The vendor promises that UniSender offers the following: Emails in mobile format. It has 100+ ready-to-use templates ideally suited for a business of any type. Drag-and-drop email editor. The intuitive template editor allows you to create emails in your design and corporate style.…N/A
Pricing
Twilio SendGridUniSender
Editions & Modules
Basic
$15
per month
Advanced
$60
per month
Free
Free
No answers on this topic
Offerings
Pricing Offerings
Twilio SendGridUniSender
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Twilio SendGridUniSender
Top Pros
Top Cons

No answers on this topic

Features
Twilio SendGridUniSender
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Twilio SendGrid
7.7
46 Ratings
5% below category average
UniSender
10.0
1 Ratings
21% above category average
WYSIWYG email editor7.733 Ratings10.01 Ratings
Dynamic content7.936 Ratings10.01 Ratings
Ability to test dynamic content8.034 Ratings10.01 Ratings
Landing pages7.522 Ratings00 Ratings
A/B testing8.526 Ratings10.01 Ratings
Mobile optimization9.034 Ratings10.01 Ratings
Email deliverability reporting7.546 Ratings10.01 Ratings
List management5.940 Ratings10.01 Ratings
Triggered drip sequences7.520 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Twilio SendGrid
8.0
46 Ratings
4% above category average
UniSender
10.0
1 Ratings
26% above category average
Dashboards8.544 Ratings10.01 Ratings
Standard reports8.544 Ratings10.01 Ratings
Custom reports7.028 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Twilio SendGrid
9.1
8 Ratings
7% above category average
UniSender
-
Ratings
URL Validation9.38 Ratings00 Ratings
Link Tracking9.08 Ratings00 Ratings
Image Validation9.07 Ratings00 Ratings
Inbox Display9.38 Ratings00 Ratings
Email Accessibility Tools9.08 Ratings00 Ratings
Spelling and Grammar Check8.66 Ratings00 Ratings
Spam Testing9.38 Ratings00 Ratings
Email Previews9.08 Ratings00 Ratings
Best Alternatives
Twilio SendGridUniSender
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Twilio SendGridUniSender
Likelihood to Recommend
5.5
(57 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.0
(1 ratings)
-
(0 ratings)
Usability
1.0
(4 ratings)
-
(0 ratings)
Support Rating
3.0
(9 ratings)
-
(0 ratings)
User Testimonials
Twilio SendGridUniSender
Likelihood to Recommend
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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UniSender
I use it for sending promos and to present new products to existing and new customers. I'd say it's best for fields such as marketing, cosmetics, online courses, forums, meetings, and other types of businesses. Actually, any type of business can use such software to keep in touch with its' audience.
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Pros
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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UniSender
  • cloud based
  • many features
  • cheap
  • easy
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Cons
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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UniSender
  • didn't notice cons
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Usability
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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UniSender
No answers on this topic
Support Rating
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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UniSender
No answers on this topic
Alternatives Considered
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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UniSender
Unisender is cheaper than other softwares like this. It starts at $12 per month for everything. It has more features. The UX is less complex, responsive. It's cloud based, I can access Unisender from any device, anywhere. Overally I like it more than Mailchimp. Unisender's tech support is rapid - they help you right away.
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Return on Investment
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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UniSender
  • Return of investment
  • New customers
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ScreenShots

UniSender Screenshots

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