VGS platform vs. Yahoo DSP

If you are working with payments and you don`t want to store that kind of data to avoid a lot of strict requirements and headaches with tight processes, strict security, encryption and everything else you can leverage VGS platform to greatly reduce the work needed to enable payments in your system. They also provide tokenization for some other kinds of data but we currently do not use them. VGS platform also provides a product for compliance and controls (VGS Control) which helps you get ready and maintain compliance in your organization.

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Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

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• Tokenization of credit card data
• Tokenization of some PII data
• Accelerates compliances certifications

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• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

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• Infrastructure as Code
• Alerting
• Debugging

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• Higher inventories for audience targeting
• Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
• More dynamism to achieve better performance in campaigns

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The support is pretty decent, sometimes take a little bit o time to solve things (not critical things) but that is part of the ticketing/email async communication so its fine. All the times I had to contact support a got my issue solved and a lot of attention from the support team to help solving the issue.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We evaluated Drata as an alternative for VGS Control, but VGS platform control integrates a lot of controls around VGS itself and also with Cloud Infra that we use, which makes the process faster. Also keeping everything with the same vendor makes things easier to manage.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.

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• Increased sales and revenue (enabled digital payments)
• Enabled PCI compliance
• Increased security

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• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info