TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WideOrbit

    Score6 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A

    Zedo

    Score6 out of 10
    N/AN/A

    $15

    Starting Price Per Month

    Pricing
    WideOrbitZedo
    Editions & Modules
    No answers on this topic
    Subscription
    $15.00
    Starting Price Per Month
    Offerings
    Pricing Offerings
    WideOrbitZedo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    WideOrbitZedo
    Ad Network Integration
    Comparison of Ad Network Integration features of WideOrbit and Zedo
    Feature
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    Zedo
    -
    Ratings
    Data Transfer7.01 Ratings00 Ratings
    DSP integration7.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of WideOrbit and Zedo
    Feature
    WideOrbit
    7.8
    2 Ratings
    1% below category average
    Zedo
    10.0
    1 Ratings
    24% above category average
    Ad deployment7.02 Ratings10.01 Ratings
    Display advertising8.01 Ratings10.01 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad campaign creation00 Ratings10.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of WideOrbit and Zedo
    Feature
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Zedo
    9.6
    1 Ratings
    21% above category average
    Ad dashboards8.01 Ratings9.01 Ratings
    Ad performance reports10.02 Ratings10.01 Ratings
    Ad conversion tracking6.01 Ratings10.01 Ratings
    Ad attribution reporting7.01 Ratings00 Ratings
    Cross-channel ad management6.02 Ratings9.01 Ratings
    Ad forecasting and optimization10.02 Ratings10.01 Ratings
    Best Alternatives
    WideOrbitZedo
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WideOrbitZedo
    Likelihood to Recommend
    10.0
    (3 ratings)
    8.0
    (1 ratings)
    User Testimonials
    WideOrbitZedo
    Likelihood to Recommend
    WideOrbit
    I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
    Incentivized
    Read full review
    Zedo
    The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
    Incentivized
    Read full review
    Pros
    WideOrbit
    • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
    • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
    • Very user friendly and efficient to use.
    • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
    Incentivized
    Read full review
    Zedo
    • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
    • Post-campaign reporting.
    • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
    Incentivized
    Read full review
    Cons
    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
    Read full review
    Zedo
    • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
    Incentivized
    Read full review
    Alternatives Considered
    WideOrbit
    I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
    Incentivized
    Read full review
    Zedo
    I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
    Incentivized
    Read full review
    Return on Investment
    WideOrbit
    • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
    Incentivized
    Read full review
    Zedo
    • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
    Incentivized
    Read full review
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