TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wyng

    Score8.8 out of 10
    Enterprise companies (1,001+ employees)
    Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng experiences are designed to be well-timed and user-friendly while offering genuine value to consumers.N/A

    Zerys

    Score8 out of 10
    N/AZerys is a content marketing platform for advertisers and agencies which contains workflow controls, calendaring with email alerts, as well as content strategy tools and action plans. Zerys also features a collaboration space and role assignment for teams, as well as a Content Services Marketplace should outside help for content generation be required, with budgeting features.N/A
    Pricing
    WyngZerys
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    WyngZerys
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    WyngZerys
    Content Creation
    Comparison of Content Creation features of Wyng and Zerys
    Feature
    Wyng
    -
    Ratings
    Zerys
    7.6
    2 Ratings
    3% below category average
    Ideation00 Ratings8.02 Ratings
    Approval workflows00 Ratings7.02 Ratings
    Content collaboration00 Ratings7.02 Ratings
    Content calendar00 Ratings8.01 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Wyng and Zerys
    Feature
    Wyng
    -
    Ratings
    Zerys
    7.5
    2 Ratings
    4% below category average
    Content hub00 Ratings7.02 Ratings
    Forms / Gated content00 Ratings8.01 Ratings
    Embedded CTAs00 Ratings7.02 Ratings
    Content distribution00 Ratings7.01 Ratings
    Content promotion00 Ratings8.01 Ratings
    Content automation00 Ratings8.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Wyng and Zerys
    Feature
    Wyng
    -
    Ratings
    Zerys
    7.8
    1 Ratings
    6% above category average
    Audience profiling and targeting00 Ratings7.01 Ratings
    Closed-loop tracking and reporting00 Ratings8.01 Ratings
    Content performance analytics00 Ratings8.01 Ratings
    Campaign optimization dashboard00 Ratings8.01 Ratings
    Competitive analytics00 Ratings8.01 Ratings
    Best Alternatives
    WyngZerys
    Small Businesses
    No answers on this topic
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Dynamic Yield
    Score8.9 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Dynamic Yield
    Score8.9 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WyngZerys
    Likelihood to Recommend
    9.0
    (8 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    7.3
    (6 ratings)
    -
    (0 ratings)
    User Testimonials
    WyngZerys
    Likelihood to Recommend
    Wyng
    They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.
    Read full review
    Zerys
    I sold a few inbound marketing contracts with the expectation that I could find writers for the project on Zerys. We were looking for good writers that can understand the tone and branding of our business and after a few trials with some of the writers at Zerys, I finally found the one that understood us and then created amazing content in no time.
    Incentivized
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    Pros
    Wyng
    • The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
    • Contests were easy to set up.
    • Linking to products from user generated content was a plus.
    Incentivized
    Read full review
    Zerys
    • The customization options for the written pieces you can request are endless and thorough.
    • Some writers are very fast and effective, making our link-building process quicker.
    • It provides notifications along every step of the writing process so that you always know where in the pipeline your content is.
    Incentivized
    Read full review
    Cons
    Wyng
    • My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
    • For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
    • In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
    Read full review
    Zerys
    • There are instances where the writers don't understand the article to be written and don't give you the content you are looking for.
    • The auto reporting feature needs some work. Too many email alerts and no option to change that.
    • Hard to find good writers. Often writers only loosely follow directions so you end up reworking their content anyway.
    Incentivized
    Read full review
    Likelihood to Renew
    Wyng
    I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch
    Read full review
    Zerys
    No answers on this topic
    Alternatives Considered
    Wyng
    While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined
    Read full review
    Zerys
    Access to many freelancer writers covering a wide range of topics and the relative ease with which you can manage the writing and editing process with a freelancer writer is good. I believe Zerys has acquired a talented group of writers that are well-versed in a diverse number of topics. Zerys is reliable, and the customer service response is fast, which I greatly appreciate. I do not believe Zerys' interface is as simple as it could be, however.
    Incentivized
    Read full review
    Return on Investment
    Wyng
    • We've been able to execute more campaigns internally because of the cost saving.
    • Increased fan acquisition.
    • Engaging experiences for our current customers.
    Read full review
    Zerys
    • Zerys has allowed us to grow our linkbuilding campaigns much more quickly than we would if we tried to create all of the content in-house.
    • We save so much time hiring outside writers to write content rather than writing it ourselves.
    • We are able to take on more projects than ever because we can rely on Zerys' writers to get things done on time.
    Incentivized
    Read full review
    ScreenShots

    Wyng Screenshots

    Screenshot of Wyng's interface to build digital experiences that collect customer preferences and other zero-party data.Screenshot of Zero-party data collected to deliver highly-relevant experiences across all channels.Screenshot of The Customer preference center that puts customers in control of their data.