User Friendly Social Media Marketing Platform
Updated April 08, 2015

User Friendly Social Media Marketing Platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Offerpop

Our organization uses Offerpop to develop social media campaigns, including: voting contests, sweepstakes, etc.
  • Offerpop is user friendly and allows us to quickly develop campaigns
  • Provides excellent templates to help with campaign development
  • Allows us to easily manage and export entries and capture votes
  • My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
  • For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
  • In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
  • Increased our ability to connect and engage with potential customers
  • Increased employee efficiency
  • Allowed us to quickly capture data for potential customers
  • Wildfire,Vitrue,Buddy Media
Offerpop is much more user friendly than other products we've used. It allows us to quickly develop campaigns by offering a variety of templates where with others, our agency had to put in much more development time. However, Offerpop isn't quite as advanced as others when it comes to measuring campaigns.
This is an excellent tool for developing social media campaigns, but somewhat limited in measurement and reporting.

Using Offerpop

We are very familiar with the tool, it's easy to use, and we rarely experience any issues with the functionality.

Offerpop Implementation