Offerpop Contests & User Generated Content
October 16, 2017

Offerpop Contests & User Generated Content

Melissa Best | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Offerpop

We used Offerpop to run social media contests, mostly on Facebook, as well as to display user generated content on our websites. The user generated content is aggregated on a single page on the website. We are able to link the photos to the products being worn so a user can click on the products and go to the product detail page to purchase.
  • The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
  • Contests were easy to set up.
  • Linking to products from user generated content was a plus.
  • We found that engagement on contests went down when using Offerpop vs. running contests natively on Facebook. Our users didn't like the extra step of going to an Offerpop page to enter the contest.
  • I think UGC is more useful when it can be placed on product detail pages. The page of UGC was linked to from the footer of our website, yet we saw hardly any traffic to this page.
  • Offerpop was nice to have, just not absolutely necessary. It may be worth it to spend more with Olapic to get the UGC on the product detail page.
  • I definitely did not see an increase in revenue by using Offerpop.
I selected Offerpop because of the cost. I was never going to get the cost of Olapic or Bazaarvoice Curations approved for UGC. However, I really feel that UGC needs to be on the product detail page in order to see a lift in conversions on a particular product.
Even though the price of Offerpop was affordable, I still couldn't justify it. Our engagement on contests went down and no visited the UGC page. I can see if you had thousands of entries for a contest, you would definitely have to go to a solution like Offerpop.