Name: Ad Fraud
Author: MfilterIT

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Valid8 | Ad Traffic Validation, provided by mFilterIt, is a solution designed to protect ad campaigns from ad fraud and minimize wastage of ad spends. According to the vendor, this tool is suitable for businesses of various sizes and caters to marketing managers, digital advertising agencies, media buying agencies, brand managers, and e-commerce companies. By leveraging advanced technologies and strategies, Valid8 aims to ensure that ads are seen by the intended audience in a geo-targeted and brand-safe environment, making it a potentially valuable tool for the digital advertising industry.

## Key Features

**Full-Funnel Protection**: According to the vendor, Valid8 utilizes AI and ML capabilities to conduct advanced checks at every stage of the sales funnel, aiming to identify and block ad fraud. This feature is designed to help ensure that ads are displayed to the intended audience in a geo-targeted and brand-safe environment.

**Multi-Layered Approach**: Valid8 combines AI, ML, data science algorithms, behavioral and heuristic analysis, and human-involved verification to protect against sophisticated fraud techniques. The vendor claims that this multi-layered approach aims to stay ahead of evolving fraud threats and provide robust protection for ad campaigns.

**Advanced Fraud Pattern Detection**: Valid8 goes beyond basic rule-based checks to identify and eliminate advanced fraud patterns such as click injection and incent fraud, according to the vendor. This feature aims to provide comprehensive protection against both general invalid traffic and sophisticated fraud techniques.

**Detailed Dashboard**: Valid8 offers a detailed dashboard with log-level data, providing advertisers with valuable insights to optimize their ad campaigns. According to the vendor, this feature aims to reduce guesswork, enable advertisers to pay for real outcomes, and optimize marketing efforts by minimizing ad wastage.

**Seamless Integration**: Valid8 claims to seamlessly integrate with major platforms like DV360, Google Display Network, Roku, Xandr, and more. The vendor states that Valid8 supports both biddable and non-biddable platforms, allowing brands to initiate the validation process without complex procedures or technical challenges.

**Expert Support**: Valid8 combines machine and human support to provide faster issue resolution and assistance with complex problems. According to the vendor, this balance of technology and human involvement aims to enhance the effectiveness of the product.

**Programmatic Validation**: Valid8 offers protection against fraud on programmatic ad platforms, according to the vendor. It validates ad placements, ensures viewability, and reduces the risk of ads being placed on MFA (Made for Ad) websites, aiming to maximize visibility to the intended audience.

**Web Traffic Validation**: Valid8 conducts real-time comprehensive checks on PPC ad campaigns and other web channels to identify invalid traffic, according to the vendor. This feature aims to ensure that advertisers only pay for real outcomes from a genuine audience.

**Video Production Validation**: Valid8 aims to improve user acquisition quality by validating and eliminating ingenuine users. According to the vendor, this feature ensures that only genuine app users interact with the app, resulting in improved overall efficiency and effectiveness.

**DCB Validation**: Valid8 offers a multi-level anti-fraud defense mechanism to safeguard Direct Carrier Billing (DCB) Value-Added Service (VAS) transactions. According to the vendor, this feature aims to identify and weed out fraudulent activities in real-time, ensuring a seamless and secure digital ecosystem for genuine users.

Standard

Enterprise+

Ad Fraud

Click Fraud

<table><tbody><tr><td>mFilterIt empowers brands against Ad Fraud through cutting-edge tech, ensuring data transparency and safeguarding brand integrity for efficient marketing.</td></tr></tbody></table><table><tbody><tr><td>Combat Ad Fraud effectively across the funnel with cutting-edge tech empowered ad fraud software. Validate ad traffic and eliminate sophisticated fraud in real time!<div><br></div></td></tr></tbody></table>

MfilterIT

Click fraud software features intend to protect against websites with ill intentions.

Real-time monitoring and detection

The software continuously monitors and detects suspicious click activity in real time, allowing users to take immediate action to prevent click fraud.

IP address tracking

Tracks and analyzes the IP addresses of visitors to identify potential fraudulent activity.

Click behavior analysis

Tracking the time spent on the website, the number of pages visited, and the click path, to distinguish between legitimate and fraudulent clicks.

Device and browser fingerprinting

Identifies unique device and browser characteristics to differentiate between legitimate users and fraudulent activity.

Automated blocking and filtering

Automatically blocks and filters suspicious IP addresses, devices, or clicks to prevent fraudulent activity.

Campaign performance tracking

Tracks and analyzes the performance of advertising campaigns to identify any irregularities or abnormalities that may indicate click fraud.

Ad network and channel monitoring

Monitors the activity and performance of ad networks and channels to identify any fraudulent sources.

Integration with ad platforms:

Integrates with popular ad platforms, such as Google Ads and Facebook Ads, to provide seamless and efficient monitoring and prevention of click fraud.

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What is Ad Fraud?