Agency Analytics

Score9 out of 10

37 Reviews and Ratings

Community insights

TrustRadius Insights for Agency Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Reliability and Advanced Services: Several users have found Agency Analytics to be a highly reliable platform with advanced services. They appreciate the platform's stability and its ability to handle their data effectively.

Great Customer Service Support: Many reviewers have praised the great customer service support provided by Agency Analytics. Customers mention that the support team is responsive, helpful, and quick in addressing any issues or concerns they may have.

Easy-to-Use Functions and User-Friendliness: Users have highlighted that the functions of Agency Analytics are easy to use, contributing to its overall user-friendliness. They find it intuitive and straightforward to navigate through the platform, making it accessible for users with varying levels of technical expertise.

Reviews

16 Reviews

Agency Analytics is the All-in-One Reporting Powerhouse

Rating: 10 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

We use Agency Analytics to keep track of all our digital campaigns, website activity, and social media activity. During our busy workdays, we need to be able to see everything in one place at a glance to know that our campaigns are running well and spot any disruptions or opportunities for growth. It helps save time and keeps digital initiatives organized.

Pros

Interactive, Beautiful User Interface
Data Connections
Reporting
Dashboards

Cons

New Integrations
Maintaining Channel Connectivity
Plans for Entities other than Marketing Agencies

Likelihood to Recommend

Agency Analytics is specifically designed for marketing agencies. We are in a unique position where we are a financial institution that manages all of our digital campaigns in-house. We needed a solution to monitor and report on all our digital initiatives. After lots of searching, we couldn't find any other platform that does what Agency Analytics does well. This platform is not suited for small businesses or just monitoring your website. It's meant to be an all-in-one analytics and reporting platforms for digital campaigns.

Verified User

Strategist in Marketing (501-1000 employees)

Vetted Review

6 years of experience

Agency Analytics, An Agency Owners Perspective

Rating: 9 out of 10

December 2, 2022

Use Cases and Deployment Scope

At Titan Web Agency, we use Agency Analytics for client reporting. We will also use the dashboard to get a quick look at the campaign performance. Their customizable dashboard allows us to quickly look at Google Analytics Data, PPC information, Google Business Profile performance, etc.

Pros

Powerful Dashboard
Rank Tracking
Integrations with many services we use

Cons

Better pricing
Sometimes wildly inconsistent rankings that we are unable to duplicate

Likelihood to Recommend

Agency Analytics is great for an Agency that manages multiple clients. It is very customizable, and you can automate the reports to be sent out.

It wouldn't be ideal for a freelancer IMO, but great for an Agency.

Tyson Downs

Owner in Corporate at Titan Web Agency (1-10 employees)

Vetted Review

5 years of experience

View profile

Agency Analytics - Great tool for SEO software

Rating: 10 out of 10

Incentivized

August 27, 2021

Use Cases and Deployment Scope

Agency Analytics is an Enterprise SEO Software and Marketing Dashboard which impresses clients and saves their precious time. Agency Analytics is an all-in-one marketing software and a marketing dashboard that is specifically designed for agencies. The software saves hours on client reporting every month with an easy-to-use drag and drop custom dashboard.

Pros

It is one of the most reliable platforms with advanced services.
Agency Analytics has great customer service support which addresses all problems that clients face on a regular basis.
Agency Analytics has the capability of connecting with web analytical solutions.
Easy to use functions.

Cons

A limited customization feature on the imported data.
Secondly, some analysis tools are limited as compared to other platforms, such as goal tracking.
The conversion tracking from the application is a little inefficient and not up to the mark, which leaves an unfavorable impression on the user.

Likelihood to Recommend

Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.

Nathan Linkon

Senior Software Engineer in Information Technology at Swisscom (10,001+ employees)

Vetted Review

2 years of experience

View profile

Critical and Substantial Analytical Application for Businesses.

Rating: 10 out of 10

Incentivized

June 25, 2021

Use Cases and Deployment Scope

We use Agency Analytics for extensive marketing procedures, where the software brings all the available and digital marketing options together to make our company grow and be more known. Besides, all the [marketing] channels are brought out together in one dashboard, which makes it easy to control them. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions, making us more preferred.

Pros

Agency Analytics has the capability of connecting with web analytical solutions.
Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
The tool facilitates the black-link management for SEO purposes.
Lastly, the customer support addresses all problems that clients face daily.

Cons

Agency Analytics has a limited customization feature of the imported data.
Secondly, the conversion tracking from the application is quite inefficient.
Lastly, Agency Analytics is quite ordinary or basic, meaning, no advanced competencies.

Likelihood to Recommend

Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer.

Johnston Mukwi

IT Support in Information Technology at Home Assist Health (51-200 employees)

Vetted Review

2 years of experience

I did the research for you; choose AgencyAnalytics!

Rating: 10 out of 10

Incentivized

May 13, 2021

Use Cases and Deployment Scope

We use AgencyAnalytics mostly in our Marketing Department only. We house our SEO and PPC clients in there and integrate all marketing efforts with them from SEO and PPC to email marketing and review management.

Pros

Beautiful platform. Easy to use and view.
Transparent for us with clients as we can add our clients to give them live access to the dashboard.
Loads of integrations!
The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter.

Cons

There are always more integrations to create in our digital world. So this will be ongoing, but they do a stellar job in this area.

Likelihood to Recommend

SEO: This platform is great for website audits, analytics, keyword ranking, and tracking.
PPC: AgencyAnalytics is a great hub to easily view and analyze and share with the client their PPC efforts.
Automatic Reporting, Need I say more? This was the biggest challenge for us until we found AgencyAnalytics.

Sally Benson

Digital Marketing Manager in Marketing at LuccaAM (1-10 employees)

Vetted Review

3 years of experience

View profile

Agency Analytics is a Critical Component of our Business

Rating: 9 out of 10

Incentivized

March 28, 2021

Use Cases and Deployment Scope

We use Agency Analytics to track the progress of campaigns. We also give all of our clients access to the tool so that they can see in real time what's happening with their business in the digital ecosystem. It gives everyone on our team visibility into what's working and what isn't.

Pros

Integrations - a host of options are available
Visual representations of data
Customer support - they follow up on issues and want to get to the bottom of challenges clients are having

Cons

Google Analytics integration
Passwords after being reset can't be copy pasted
So much can be done it's a little overwhelming

Likelihood to Recommend

Great for large businesses with multiple brands/websites/locations under one umbrella. Agency Analytics allows you to see everything in one dashboard so you have complete visibility into what's happening with your digital properties without having to check them one by one. Clients love that we give this to them (even if they often forget to log in after the fact, they seem to appreciate that it's an option).

Verified User

Director in Sales (11-50 employees)

Vetted Review

1 year of experience

Marketing Ops Pro happy with Agency Analytics

Rating: 10 out of 10

Incentivized

March 11, 2021

Use Cases and Deployment Scope

We set it up for Clients as a single dashboard for multiple marketing channels and metrics.
Solves for the consolidation of disparate sources of data as well as ensuring a common view of the same data when discussing with Clients.

Pros

Integrations
Interface
Knowledge base

Cons

Access to pro service

Likelihood to Recommend

The value proposition makes it possible for me to use with smaller Clients with smaller budget.

Christopher R. Chaput

Founder in Marketing at Measured Marketing Lab (1-10 employees)

Vetted Review

4 years of experience

View profile

The most well-rounded software for small-to-medium agency/company needs.

Rating: 9 out of 10

Incentivized

August 30, 2020

Use Cases and Deployment Scope

Our agency had started working with clients in industries that are more challenging for digital marketing like real estate, insurance, and banking. We also had no reliable tool for backlink research which is an important SEO factor in these competitive industries. We were looking for software that can automate on-site audits to drastically reduce the time need to complete an SEO audit, as well as help provide more streamlined ways to do monthly reporting.

Goals

Improve the quality of service offerings to retain clients.
More focus on backlink building.
Better competitive research.
Improved account management.
Reduce costs by improving efficiency in analysis and reporting (estimated reduction is 1-2 hrs. per client per month).

Pros

Effectively pulling in data from a number of different sources.
SEO, SEM, and paid/organic social reporting (Facebook, Twitter, Google+, and LinkedIn).
Robust SEO site audit abilities.
Unlimited user and client logins.
Automated custom reporting.

Cons

Some analysis tools are limited compared to other platforms, such as goal tracking.
Customization of imported data is limited.

Likelihood to Recommend

We were looking for minimum requirements to be met in choosing our software:

Ability to track 10 or more campaigns/URLs on an ongoing basis
Scalable
Backlink reporting
Paid search tools
Competitor analysis
On-page SEO audits

Charles Fashana, MBA

COO (Chief Operating Officer) in Marketing at 19 IDEAS (11-50 employees)

Vetted Review

2 years of experience

View profile

Like a finely-tuned machine

Rating: 10 out of 10

Incentivized

August 28, 2020

Use Cases and Deployment Scope

Agency Analytics is a great tool for our agency. We are able to easily configure reports that we share with clients monthly. They look professional and present well. Agency Analytics is always bringing out new features that make their solution even more relevant than it already is. I will always work with them.

Pros

Professional format
Set it and forget it reports
Fairly easy to use
Slick interface

Cons

Ability for more local/reviews sites/platforms
Suggestions to improve results
Case studies/monthly webinars

Likelihood to Recommend

I don't know where it would be less appropriate. I'm a big fan and believe it's a great source of truth. Being able to refer to professional reports like these for all clients is truly taking hours of wasted time off our plate. I'm thankful to work with them and will continue to do so.

Verified User

C-Level Executive in Corporate (1-10 employees)

Vetted Review

2 years of experience

Digital Marketing Software at a Good Value

Rating: 8 out of 10

Incentivized

March 31, 2020

Use Cases and Deployment Scope

We use Agency Analytics to bring data from various digital sources into one clean dashboard for our clients. We also use the SEO audit feature to help make us more efficient with the technical aspects of SEO.

Pros

Data Visualization
SEO Audit
Ad Reporting

Cons

Custom Conversion Tracking
Customized Data
Filtering Data

Likelihood to Recommend

Agency Analytics is a good tool for agencies that want fairly robust data visualization for an affordable cost. The price is reasonable and it can grow at a fair rate as you get more clients. It's also very useful when completing SEO audits for the client. If you're a large or digitally-focused agency, it's probably not as robust as you'd want it to be. But for the price, it's a great tool.

Verified User

Director in Marketing (11-50 employees)

Vetted Review

8 years of experience

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