This Platform is Fatally Flawed and Cannot Support an Email Marketing Program
Use Cases and Deployment Scope
We use AgileCRM for sending marketing outreach, like newsletters and webinar reminders.
Pros
- Easy to login
- Good for simple marketing needs
Cons
- The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
- Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
- At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
- The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
Likelihood to Recommend
It was well-suited for simple email marketing outreach but no longer since it doesn't actually send out email anymore. It is useless for reporting and incredibly difficult to segment for testing and/or specialty emails.
