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Overview

What is Agile CRM?

Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.

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Recent Reviews

TrustRadius Insights

Agile CRM offers a range of use cases that have been praised by users and customers. With this software, businesses can effectively …
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Simply appalling customer service

1 out of 10
June 30, 2021
I have been using Agile CRM paid for version for about 5 years, in two companies. Over that time I have witnessed a deterioration in …
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Agile CRM Success

8 out of 10
February 12, 2021
Incentivized
We are using Agile CRM to replace our old computer program. We are using it across the whole company. We are now able to see documents and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features
  • Custom fields (19)
    4.0
    40%
  • Customer data management / contact management (19)
    3.6
    36%
  • Integration with email client (e.g., Outlook or Gmail) (18)
    1.2
    12%
  • Email marketing (19)
    1.1
    11%
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Pricing

View all pricing

Starter

$8.99

Cloud
*per user per month

Regular

$29.99

Cloud
*per user per month

Enterprise

$47.99

Cloud
*per user per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

3.2
Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

1.8
Avg 7.5

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

3.3
Avg 7.5

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

3.6
Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

1.5
Avg 7.6

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

4.1
Avg 7.6

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

5.8
Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

3
Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

5.2
Avg 7.2

Platform

8.2
Avg 7.5
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Product Details

Agile CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.

Reviewers rate Mobile access highest, with a score of 8.2.

The most common users of Agile CRM are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(134)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Agile CRM offers a range of use cases that have been praised by users and customers. With this software, businesses can effectively collect and manage contact information, streamline sales and recruitment efforts, and nurture leads. The points system allows for targeted marketing and sales efforts towards potential customers, improving overall efficiency and increasing the chances of conversion. The platform also serves as a centralized customer database, enabling businesses to manage customer details across departments and gain a comprehensive overview. Agile CRM's automation features help save time on administrative tasks and allow users to focus on more critical projects. Additionally, the software's ability to generate reports and dashboards provides valuable insights for decision-making purposes. Users have also found value in Agile CRM's integration capabilities, allowing them to sync data with backend applications and other systems like ticketing and finance. The mobile app further enhances convenience by providing basic functionality on the go. However, it is important to note that some users have encountered issues with the software not working properly or experienced difficulties in canceling their subscription, which has led to frustration and concerns regarding the legitimacy of the service.

User-Friendly Interface: Many users have praised Agile CRM for its well-designed and intuitive functionality. They have found it easy to create complex marketing campaigns with ease, indicating that Agile CRM provides a user-friendly interface for efficiently managing campaigns.

Effective Lead Management: Reviewers appreciate the ability to add points and rank leads in Agile CRM. This feature has been mentioned by several users as helpful in sorting and targeting potential customers. It suggests that Agile CRM offers effective lead management capabilities, allowing users to prioritize and engage with high-value leads.

Flexible Customization Options: Users have found creating custom fields in Agile CRM effortless, with these fields being visible in the lead's profile. Several reviewers have mentioned this flexibility, suggesting that Agile CRM offers robust customization options tailored to specific business needs.

Cons:

  1. Frequent Error 429: Some users have experienced frequent occurrences of the error message "Request failed with status code 429." This issue has caused frustration and interruptions in their workflow.

  2. Limited Customization Options: Several reviewers have expressed dissatisfaction with the limited customization options available in Agile CRM. They feel that the software lacks flexibility in terms of tailoring it to their specific business needs.

  3. Steep Learning Curve: A number of customers have found Agile CRM to have a steep learning curve, requiring significant time and effort to fully understand and utilize its features effectively. This complexity has been a challenge for some users, particularly those who are new to CRM systems or have limited technical expertise.

Agile CRM is commonly recommended by users for its ease of use and cost-effectiveness. Users find it easy to implement and navigate, making it a suitable choice for small and medium enterprises. They appreciate the user-friendly drag and drop features and find the pricing options, including the free version, affordable. Agile CRM also receives positive feedback for its customer support and integration capabilities. It is highly valued for its ability to track customer activities and facilitate communication within a website.

Attribute Ratings

Reviews

(1-20 of 20)
Companies can't remove reviews or game the system. Here's why
Victoria Hoete-Dodd | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We currently use Agile CRM across the business to manage our customer and potential customer details. We also use the email templates and the campaigns to deliver our monthly and weekly updates to our subscribers as well as update all verified customers on important changes. The data syncs to our backend applications as well.
  • Easy to add new contacts whether manually or automatically as they fill in forms on site.
  • The banners feature is useful to flag important messages regarding certain users.
  • The email reporting is easy to see CTR open rate etc.
  • The email builder really needs an open HTML section to allow you to easily embed code in your email.
  • It's not easy to view the complete number of contacts when over 10000.
  • More help documents on their site would make using the campaign feature better.
Agile seems suitable if you set up correctly from the get go. Once you have over 10000 contacts it's hard to clean up the list e.g tags. If you want to edit or delete them how can you?
Score 1 out of 10
Vetted Review
Verified User
We use AgileCRM for sending marketing outreach, like newsletters and webinar reminders.
  • Easy to login
  • Good for simple marketing needs
  • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
  • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
  • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
  • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
It was well-suited for simple email marketing outreach but no longer since it doesn't actually send out email anymore. It is useless for reporting and incredibly difficult to segment for testing and/or specialty emails.
Score 1 out of 10
Vetted Review
Verified User
Agile CRM is used to manage the automated workflow on business processes and when working does a great job. Its level of automation and tracking allows Bonza to perform a high-touch service with a lower staff headcount. However, issues with email delivery, support, and SSL have caused ongoing issues with the performance.
  • Workflow automation
  • tagging system
  • email delivery from campaigns
  • support
  • triggers within existing campaigns.
Until the email issues are resolved I cannot recommend agile for any function. The email delivery rate has halved in the last six months and halved again in the last two with no resolution in sight. The customer service discussions start from zero information anytime suggesting agile are not writing notes or using a ticketing system to track customers' complaints. This results in our staff having to send emails manually and f=defeating the purpose of the system.
Score 1 out of 10
Vetted Review
Verified User
Previously suggested AgileCRM as a basic contact management CRM with some rudimentary campaign and workflow for smaller companies looking for a value solution that performed CRM functions reasonably well. Sadly - the product has deteriorated to a point where it is no longer usable.
  • Nothing
  • Reliable e-mail sending
  • Customer Service
  • System stability
Agile CRM is a complete scam at this point. The system is unreliable, features as simple as email sending often go weeks without working with no assistance from customer service, and yet they will charge your credit card consistently even when the system has been down for months on end. Simply put, they are a scam at this point.
Score 1 out of 10
Vetted Review
Verified User
The service was not working properly in the last month. I wanted to cancel the service. It was impossible. There is no working link to do so. I contacted support on October 8th, 2021, they confirmed by mail that my service was canceled. Since then, they charged 2 more months and nothing is stopped. [I believe] this is a scam.
  • [In my opinion, they] take your money after you cancelled.
  • Have a good customer service.
  • Keeping you informed when their system is not working properly for several weeks.
Avoid this company.
Paul Brindley | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I have been using Agile CRM paid for version for about 5 years, in two companies. Over that time I have witnessed a deterioration in customer service and a big increase in breakdowns in the system. Right now, I'm three weeks into a breakdown and [I believe] the problem lies within Agile, which has severely restricted the number of emails I can send out daily. I can only send out one-twentieth of what I need to send. What has Agile done about it? Nothing. Nothing at all. Their customer support is non-existent. Their CEO ignores requests to contact me about it. Their Customer Support department does not work weekends, ever, so if you have a problem at the weekend, there is no way of resolving it. Their customer support during the working week is slow and ineffective [in my experience]. Avoid this company!
  • Nothing at the moment
  • Customer service - slow and ineffective
  • Honesty - [based on my experiences], there is a major problem with their systems at the moment, yet they won't tell clients about it.
  • Their help desk is poor
Well suited if you don't want a working CRM. [In my opinion], avoid in all other cases.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have used Agile CRM throughout the company and mainly to manage customer information and giving the possibility to classify and score them. With this we have great visibility of customers who have great potential to approach them and bring better direction. It is a software that has a fair price and I can say that it is one of the best options on the market in this segment.
  • Intuitive and friendly interface.
  • Fast and efficient technical support.
  • Easy integration with other software.
  • Help and tutorial material needs to be refined and updated. There's a lot of outdated stuff.
  • The software for android needs to be optimized, as it has crashed and slowed down.
  • Difficulty importing contacts.
Agile CRM is amazing for managing customers, marketing and business processes and also sales pipeline. Everyone on the team was able to understand the tool very quickly. One of the things I like most is the lead scoring and ranking system. I love the reporting feature and with that we are able to create customer reports that have some potential and this greatly optimizes the company's sales team.
Max Safier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We house all our contacts, accounts, and opportunities in Agile. We have automation with our email serve, forms on our website that all funnel into Agile. They can integrate with pretty much anything and now release 500 apps to go along with it to. You can also send email blasts from it as well to reach existing clients and future clients. Yes, it is being used by all departments. It solves a lot of work to be done automated.
  • Forms to put on your website to feed into the CRM.
  • Able to connect to Office 365.
  • Also able to connect to RingCentral.
  • Lots of other integrations.
  • Easy to manage and use.
  • Emails are limited depend on what package you buy, cost you to buy more emails.
  • We just got ZoomInfo so doesn't have easy integration with that software.
  • The support team is in India.
It isn't the best of the breed compared to Salesforce but it will definitely get your money's worth because SF is just way too expensive for most companies. You will be able to do most with Agile if this is your first CRM to start out with and then migrate to one of the bigger companies as you grow. This platform will get the job done, I loved working with it.
February 12, 2021

Agile CRM Success

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Agile CRM to replace our old computer program. We are using it across the whole company. We are now able to see documents and due dates across all departments and in all of the company's manufacturing facilities. This addresses communication errors and gaps that existed in our previous systems.
  • Easy to use
  • Good interface for top-level viewing
  • Can add custom information fields
  • It takes training to learn how to use Agile CRM beyond basic functions
  • Hard to add custom fields; not user friendly
  • Glitches appear when using certain browsers
In our case it was great source for integrating all our parts and our projects. It is easy to log in and see accurate part numbers, vendor information, and production deadlines. We were able to keep track of project progress and due dates. It also simplified ordering parts on new projects.
Carol Olona | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Agile when we have short-term projects and need a CRM to train our temps on. They typically can become efficient within a few hours. It's very easy to use, set-up and train on. The widgets allow us to record calls, put personalized scripts into the Contact records, and see LinkedIn profiles in the Contact records.
  • The set-up was simple. We ran into a snag with my domain verification, but Agile support worked with me to get it resolved.
  • I love being able to create several scripts based on persona. You can easily use a rule to display the appropriate script for each contact.
  • Even team members new to CRM were able to grasp it and be efficient within a few hours - it's simple to navigate.
  • The reporting is a little kludgy. You can't get all reports easily on screen and you need to upgrade to view Activity Reports.
If you want a highly customizable system, this may not be perfect for you. If you want an extremely easy to use and setup system, Agile CRM is perfect. it's incredibly easy to get a team up and running in only a few hours. I set up my system, a campaign, my users, added custom fields, designed a couple of email templates all in one afternoon.
Rajat Sharma | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sales automation, boosting market efficiency, smooth customer service resolution, effective notifications to customers, reporting and dashboards, customer notifications, emails, SMS, reminders, AI, ML, and NLP integration, and chatbot integration. Gone are the days of customers having to repeat their requests to multiple people across multiple channels. Now, you can resolve cases faster the first time with guided case management and intelligent knowledge bank. It has helped with case capture, case allocation, and approval and workflows.


  • Sales automation
  • Boosting market efficiency
  • Smooth customer service resolution
  • Effective notifications to customers
  • UI can be upgraded for a better UI experience.
  • Overall customer onboarding experience can be improved with deeper process flows covering all business use cases.
  • Integration with other reporting tools such as Tableau can be improved to give better reporting experience.
It meets the requirements of the customer relationship management system as it has the advantages below over other systems. It's easy to use and navigate. It's easy to setup. It has easy admin navigation for better prospects. The quality of support is immensely appreciated as the support team provides quick resolutions. It makes it easy to do business with other stakeholders. It could improve on its integration with other systems.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Agile CRM is currently being used by different organizations throughout the company as a versatile and inclusive program which allows for several business tools to be within the same interface with integrations between them. Agile CRM allows you to synchronize, manage, organize and communicate with contacts in an intelligent way that saves valuable time by eliminating several administrative tasks.
  • Intuitive and provides a great user experience through its simple web design; takes no time to set-up and jump right in.
  • Offers integrations with multiple other software platforms to provide a flexible and inclusive business tool.
  • One of the best options available at this price point; plans available to add more features to adjust to your business needs.
  • Reporting is lacking.
  • The more features needed, the pricier the plan.
  • Testing options are lacking.
Agile CRM is well suited as a business tool bringing together sales and marketing in a comprehensive and intelligent way. It offers a friendly and user-friendly interface for those looking to integrate with other software products. It allows synchronization and organization of contacts and saves time by eliminating menial administrative tasks.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Agile CRM is used by the Technology project management department to support business users and client reporting group. Agile CRM is utilized to keep track of the customer contracts, managing those contacts and making follow up of the communications with each customer and for each contact. Time is being saved as the user groups skills grow. The features have reduced a lot of time on administrative tasks, allowing to focus on more business critical projects. The e-mail templates are useful in that you don’t need any additional external platforms to perform professional marketing. The Web rules are also nice and efficient and the push notification as well. The option to filter the users based on the tags, one has attributed to them is of great help to organize your users and the ability to export a filtered segment in csv format gives you endless possibilities for further processing and data management.

  • The template emails saves a lot of time and is used quite often.
  • The synchronization of contacts from Outlook to GMail and other platforms allows easy follow-up to all communications for each lead, deal and contact.
  • The integrations with websites and providers promotes encourage to explore more solutions to improve business activities.
  • The chat support is very helpful. They're patient and will answer your questions and offer recommendations to their development team to implement them as new features if it's important your business needs.
  • The learning process is more challenging and takes longer to get used to the way things are handled in Agile CRM.
  • Agile CRM needs to improve their testing and preview options for different campaign segments.
  • There are some user interface tasks that could be made more user friendly such as setting up email templates and forms templates.
Agile CRM is well suited if an existing customer business process is defined or drafted thoroughly. Agile allowed automating workflows and marketing to improve lead management and suppress tedious tasks so users can focus on more important matters. However, Agile CRM costs can increase significantly if you want additional features and customizations. If you know what you're doing with CRMs and marketing automation or customer contracts and management then AgileCRM is worth a try.
Jez John | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Agile CRM for our own needs, and also our clients. After trialing over 6 other CRM solutions we decided that Agile had a unique blend of address book/sales pipeline and marketing automation to support a variety of departments including sales and marketing. We are also deciding if we should adopt their ticketing system to replace another product.
  • Tracks all of our clients, prospects and sales pipeline
  • Manages inbound leads and marketing automation
  • Acts as a bulk email system for messages and e-newsletters
  • UI and UX - it's improving and it's 90% a joy to use. Some things are just really clunky with multiple windows opening (newsletter campaign management is a good example).
  • I have yet to see their approach to the new EU data protection regulation which would be a deal breaker and would entail us leaving them if their plans are not published soon. That said I think most tech companies are guilty of a lack of planning.
  • Ticketing feels poor compared to Zend Desk and Zoho Desk.
For small businesses who need one piece of software to do a lot for the money, their free plan for 10 users is awesome and upgrading is very good value. They are our go-to suggestion for clients who need a CRM and marketing automation but can't justify Hubspot from a price perspective. A CRM at the most basic can hold notes and contact details about clients, and this is all some users may need. That more advanced users can automate inbound leads and send emails on triggers is amazing at this price point.
Steven Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use AgileCRM to collect contact information and manage sales and recruitment efforts and leads. This platform allows me to target my marketing and sales efforts towards students that are most likely to purchase by using a points system.
  • The functionality of creating the campaign is very well thought out. It's extremely intuitive and I'm able to create what is considered complex campaigns with ease.
  • The ability to add points to the profile of a lead and rank them makes sorting and targeting potential customers very easy.
  • Review profile of a lead is very easy. Custom fields are easy to create and are visible in the profile.
  • If a lead is marked as "hard bounce", meaning that a sent email bounced, the system will not send any more emails to that lead. The only way to fix this is to delete the lead and add it again. This results in losing all history from the lead.
This is an affordable platform. If they can work out the kinks to get it to work properly and of their service to respond to more complex issues, It'll have the product that competes directly with Salesforce.
Colin Butler | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
I implemented and used Agile CRM when we downsized the sales team, and wanted something more flexible and modern than Sugar CRM. The main attractions were the graphical workflow process, integration with marketing functions, and the fact that it was cloud based.
  • Integrated and cohesive one-stop-shop.
  • Website integration and intelligent click tracking.
  • Drag and drop sales process GUI.
  • While many aspects of the software are intuitive and simple to implement, much of the marketing automation functions assumed a level of technical familiarity that was beyond the average user. As soon as a tutorial tells me to get something from GitHub, I get the idea they're talking to a technician.
  • The help files, tutorials were of low quality and not always kept up to date with changes in layout of the software etc.
  • During the period we were using Agile CRM, I had to constantly trawl through their update logs and forum. This is because, as the name Agile suggests, the development and improvement of the software was constantly evolving in an organic fashion. But many of the developments were not relevant to us; majorly they were integrations with obscure apps that I would never use. But I had to understand 20 changes to locate the one that had some relevance to me.
Agile CRM was developed the the company's own business model. So its very well suited to a SAAS model. And many business models products or services to individual users rather many contacts within the same organization, would find the suite of functions attractive. If you develop or manage your own website, and have some level of expertise in online marketing, then you should be able to get to grips with some powerful marketing automation functions in Agile CRM. After a year or so, I concluded Agile wasn't a perfect fit for my small B2B business. I eventually moved to Active Campaign which while being more of a marketing tool than a CRM, actually turned out to be the perfect CRM for my business.
Mike Wittenstein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Agile CRM is the primary application in our company. We use it for keeping our client and prospect lists, for managing email campaigns, for tracking deals, for reporting, and for doing a little bit of marketing automation. Often, will bring contractors on for a short time to use the system, especially if they are in a project management role. Personally, I touch the product 22-50 times each day. The mobile app, released just a few months ago, is wonderful and offers almost all of the basic functionality of the web-based version. Support is fast, detailed, and on point. We feel agile CRM is a good value for the money.
  • Agile CRM makes it easy to find out exactly where we are with any potential deal. It tracks notes that we enter directly into the program as well as displays emails and related people and deals with the click of a mouse.
  • Agile CRM has some remarkably capable marketing automation capabilities that we are just tapping into. You can set up drip campaigns, automated responses, and with Zapier, you can do even more.
  • The Kanban style deal board… See exactly where each deal is and where we need to pay attention. In short, it shows us the next right thing to do.
  • On the deal board, I'd like for agile to show how many days a deal has been in that stage. That information is available in other places, but having it on the Kanban board would be great.
  • It takes quite a bit of contextual understanding to make the marketing automation work. It would be much better if more of that information were available in the interface so you didn't have to do so much off program research and decisioning prior to implementing your ideas.
  • I'd like for agile CRM to also offer a "picture" of how the existing marketing automations and campaigns interact with each other, to avoid embarrassing or duplicate emails and other actions.
If you're looking for a fully functional CRM that is easy to use on practically any device while reducing your dependence on multiple programs (deal reporting, contact center, service tickets, marketing automation) then you should consider agile CRM. If you are a do-it-yourselfer, the agile CRM support team is excellent in getting you going – and keeping you going. The responses are quick, on point, and very helpful.

Agile CRM isn't wonderful at updating groups of records (unless you're facile with database imports and exports). For example, selecting 500 records and switching tags could be a much simpler process…
Deborah Felicio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We migrated from Zoho into Agile as Zoho usage rate by the team was very small. In order for everyone to get using our CRM we've decided to move to something much easier to set up and connect to our other systems (ticketing and finance systems). I don't agree with the way Zoho works with you having to buy different modules to be able to use the CRM as its best. This doesn't happen with Agile. As long as we have the full license (not too cheap), we can use all the features, including multi-currency deals that we do need for our business. As I said, is not the cheapest option on the market, but it is ridiculously easy to set up once your team knows what they need from it (that was the challenge bit). Overall, we are very happy with Agile, it was the best decision we could make. I actually really enjoy setting things up, it brings a smile to my face rather than panic with the previous Zoho.
  • easy to set up
  • somehow affordable
  • team loves working with it
  • A little bit expensive for smaller companies
  • Still not very intuitive and some features that you would think are just common sense, sometimes they are not available
Ridiculously easy to set up.
Vilhelm Kruse | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Basically, Agile CRM is functioning as my company's CRM system. The customer data was getting too scattered over a lot of different systems and I was losing the overview. Probably I would need to build a real customer database with all the bells and whistles of a customized system, but I am not even sure what that would look like, so just having access to a flexible system where I can import and export contacts and tag them is a great upgrade for me, and the reason I needed a CRM system.
  • Tagging clients and sending out emails to groups. It beats any e-mail server by a mile.
  • Good integration with gmail so that my clients are being auto-imported whenever I send an email from my ordinary email server.
  • Great simple website integration with forms, landing pages, lead behavior capturing etc. - you really get a lot of functionality for your money.
  • The newsletter part is a bit clunky compared to dedicated services like MailChimp or AWeber. It's just not very streamlined and logical.
  • There needs to be more flexibility in importing contacts. Currently, you can only import if you have an email and a name which obviously a lot of systems don't. It makes manipulating data by importing very difficult and the 'having to have a first name' is not even consistent with the system itself.
  • The iPhone/Android app is not quite doing it for me - very hard to navigate currently.
Agile CRM is well suited for a small business which has all the needs of a big business but a much smaller budget. It is very easy to learn and use and there is a lot of room to grow if you can stay within the compounds of the software (there are limits to the flexibility).
Paul K Saunders | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We have searched for a CRM solution for our small company and Agile CRM was selected as for up to 10 users the platform is free. As we are planning to grow out staff level this year is was good to know it can expand with us - plus all our clients are music artists with small teams and small record labels with small staff roster it fits right in.
  • Easy to use and set up.
  • Quick to learn.
  • Great support and back up.
  • Could be better in terms of the overall look in terms of user experience.
[Agile CRM is well suited for] a small company with remote staff, as we are, which needs to bring all collaboration to one platform.
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