Name: Agillic
Rating: 6 (1 reviews)
Author: Agillic

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Contract Management

Enterprise Legal Management

Environmental Health and Safety (EHS)

Meeting Management

Procurement

VoIP

Enterprise

Accounting

Expense Management

Spend Management

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Browser

Cloud Cost Management

Cloud Storage

Component Content Management

Converged Network Adapters (CNAs)

Data Center Infrastructure Management

Data Observability

Data Pipeline

Extended Detection and Response (XDR)

Fraud Detection

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

Managed Print

Network Performance Monitoring

Password Management System

Release Management

Remote Support

Session Border Controllers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Creative Collaboration

Direct Mail Automation

Email Marketing

Gamification

Intent Data

Marketing Analytics

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Headless eCommerce

Multichannel Retail

Presales

Sales Intelligence

Sales

Certificate Lifecycle Management

Security

Architecture

Commercial Drone

Construction Accounting

Hotel Management

Loan Servicing

Oil and Gas

Public Sector Software

Telemedicine

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Playable

### Marketing Automation Tools
Users have consistently highlighted Agillic's marketing automation tools as a key strength of the platform. They appreciate the ease of creating specific target groups and implementing versatile automation flows that deliver impactful results. The deep data model enables a highly personalized approach to marketing, allowing businesses to engage with customers effectively and drive results efficiently. Additionally, the support for various channels such as email, SMS, and social media makes it convenient to reach customers across different platforms. The fast implementation time further adds to the appeal of Agillic's marketing automation tools, enabling businesses to see tangible outcomes from their campaigns swiftly.

### Email Marketing
Users have expressed mixed feelings about Agillic's email marketing capabilities. While some appreciate the ability to monitor campaign performance in real-time and segment customers for tailored messages, others find the interface lacking inspiration and the email editor in need of improvement. Additionally, concerns have been raised about the laggy UI and the limited options for email composition. Despite these drawbacks, Agillic's omnichannel marketing automation system is praised for its deep data model and fast implementation, enabling businesses to engage with customers effectively across various channels.

### Integration and API Capabilities
Users have highlighted both positive and negative aspects of Agillic's integration and API capabilities. While some appreciate the ease of connecting different channels and setting up campaigns, others express concerns about stability issues and the lack of robust reporting features. The availability of API support for data transfer has been noted as a valuable feature by users, enhancing the platform's functionality. However, criticisms regarding the laggy UI, limited integration options, and insufficient analysis of customer journeys suggest room for improvement in Agillic's integration and API capabilities.

### User Interface and User Experience
Some users appreciate the ongoing updates to Agillic's user interface, noting improvements in user-friendly features like drag-and-drop functionality and enhanced search capabilities. However, others find the platform's UI and UX to be somewhat cumbersome, requiring a basic understanding of queries and code. Navigation issues and the need for a larger screen for optimal GUI display have also been highlighted as areas for improvement. Despite these mixed reviews, Agillic continues to refine its user interface and user experience to meet the evolving needs of its users.

### Communication Channels
Users consistently praise Agillic for its versatile communication capabilities across different channels. The platform's ability to personalize and automate communication processes has garnered positive feedback, with users highlighting the ease of setting up campaigns and the platform's GDPR compliance. Additionally, Agillic's support for multiple channels, including email and SMS, has been commended for streamlining communication efforts. Users appreciate the intuitive platform, advanced features, and the support for omnichannel communication, enabling them to send out large volumes of communication efficiently. The deep data model and fast go-to-market time further enhance Agillic's appeal, allowing businesses to engage with customers effectively and drive results promptly.

Agillic is a customer marketing platform that empowers businesses to create personalized and dynamic omnichannel customer experiences. It caters to businesses of all sizes, including small and medium-sized enterprises (SMEs) and large enterprises. Agillic is utilized by marketing professionals, customer experience managers, digital marketers, e-commerce managers, CRM managers, retailers, financial institutions, charities and NGOs, as well as subscription-based businesses.

## Key Features

**Personalized Communication to Targeted Audiences**: Agillic enables businesses to leverage data, content, and dynamic personalization to deliver unique and tailored customer experiences. It facilitates the delivery of relevant and targeted communication to specific customer segments efficiently.

**Proven Revenue Growth**: Agillic has a track record of driving significant revenue growth for businesses, with proven increases ranging from 20% to 40%. By leveraging data, content, and personalization, Agillic helps businesses optimize their marketing efforts and achieve revenue growth.

**Flexible and Adaptable Data Model**: Agillic offers a versatile data model that allows businesses to capture, manage, and leverage customer data effectively. The platform supports the integration and activation of first-party data, enabling businesses to utilize their own data for targeted marketing campaigns.

**Efficient Time-to-Market**: Agillic provides businesses with a quick time-to-market, enabling them to launch marketing campaigns in weeks rather than months. The platform offers user-friendly tools and templates that streamline the campaign creation process.

**GDPR Compliance and Data Security**: Agillic prioritizes data security and compliance with the General Data Protection Regulation (GDPR). The platform ensures that customer data is handled securely and in accordance with data protection regulations. Agillic provides businesses with tools and features to effectively manage consent and privacy preferences.

**Integration with Leading Media Platforms**: Agillic allows businesses to integrate and activate their first-party data on leading media platforms. This integration empowers businesses to leverage their customer data for targeted advertising and marketing campaigns across multiple channels.

**Synergy between Owned and Paid Media**: Agillic helps businesses maximize their marketing impact by leveraging both owned and paid media channels. The platform enables businesses to create consistent and personalized communication across owned channels, such as email and SMS, as well as paid media channels.

**Dynamic and Centralized Content Creation**: Agillic offers dynamic and centralized content creation capabilities, enabling businesses to create personalized and engaging content. The platform provides tools for content creation, management, and optimization, ensuring consistency and relevance across all communication channels.

**Customizable Customer Experiences**: Agillic goes beyond the limitations of standard suite solutions by offering flexible and customizable features. The platform allows businesses to configure and personalize their customer experiences to address their unique challenges and requirements.

**Tailored Customer Experiences**: Agillic empowers businesses to move beyond the one-size-fits-all approach of standard suite solutions. The platform enables businesses to create personalized and relevant customer experiences that resonate with their target audience.

Agillic has proven to be an indispensable tool for businesses seeking to customize communication and improve relevance across multiple channels. Users praise the platform for its ability to centralize marketing efforts, solving the problem of fragmented and disconnected activities. By streamlining marketing tasks, Agillic saves valuable time and money while ensuring more organized, effective, and efficient campaigns.

One of the key problems that Agillic successfully addresses is the harmonization of different marketing strategies within organizations. Users appreciate how the platform facilitates the management of various elements such as CRM, Customer Service, and CDP, ensuring equilibrium in their approach and offerings to clients. Additionally, Agillic's powerful mini CPD and world-class segmentation engine have been game-changers in the industry, enabling effective segmentation and personalized communication.

Another crucial business problem solved by Agillic is the ability to achieve brand-specific automation. Users have reported increased productivity as they can build automated emails tailored to their brand's needs. Furthermore, Agillic offers great marketing automation tools that support omni-channel marketing, reducing resources spent on expensive methods like SMS.

Overall, users value Agillic for its ability to analyze audience data, investigate insights, and solve communication problems effectively. With its user-friendly interface and short learning curve, teams can quickly implement the platform and start automating marketing tasks, thereby improving team efficiency.

Powerful Platform: Multiple reviewers have highlighted Agillic as a powerful platform that can handle large amounts of data and support global marketing campaigns. Users appreciate the scalability and robustness of the software, allowing them to effectively manage their marketing efforts on a large scale.

Customization and Personalization: Many users have praised Agillic for its ability to customize the user flow and personalize dialogue flows across different channels. Reviewers value the flexibility provided by Agillic in tailoring messages to specific segments based on demographics and behavior, resulting in more targeted and engaging marketing campaigns.

Ease of Use: Several reviewers have commended Agillic for its ease of use compared to other vendors. Users appreciate how simple it is to set up campaigns, retrieve customer data, and monitor campaign performance in real-time. The intuitive nature of the platform makes it easy for non-technical users to navigate and achieve their communication goals efficiently.

Heavy and Outdated UI/UX: Some users have expressed dissatisfaction with the UI and UX of Agillic, stating that it feels heavy and outdated. 

Lack of Stability: Several reviewers have mentioned that the platform lacks stability, with issues being attributed to both Agillic and user error. 

Limited Reporting Features: The reporting feature in Agillic has been criticized by some users who feel that it is not great and could be improved to provide more comprehensive analytics.

The Agillic omnichannel marketing automation platform, from the company of the same name in Copenhagen, enables brands to work with data-driven insights to create, automate and send personalised communication to millions.

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Professional

ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

Starter

Plus

ActiveCampaign

Agillic

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Agillic

Overview

What is Agillic?