GetResponse

Score8.4 out of 10

84 Reviews and Ratings

What is GetResponse?

GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

Categories & Use Cases

Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.6

Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.7
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.9
Third-party software integrations
Integration functionality with third-party or in-house systems.
Category average: 8.1

Verified User

General Manager in Corporate (1-10 employees employees)

Use Cases and Deployment Scope

We use Getresponse (GR) for (A) email marketing via autoresponders and broadcast emails (B) landing page development for some campaigns. The system has proven excellent on both fronts - especially noting the high delivery rates of emails. Furthermore, their 24*7 chat support is a definite plus for businesses since most of the queries get resolved quickly

Pros

Autoresponders
Broadcast emails
Email marketing automation
List management (including list quality)

Cons

GetResponse forms yet do not integrate very well with platforms likes studiopress
"content locker" is still not available

Return on Investment

Definite positive impact
Furthermore, if the email copy and overall funnel setup is good, the system is handy for upselling, cross-selling, down-selling and so on

Alternatives Considered

Mailchimp, Zoho Campaigns and Constant Contact

Other Software Used

ChatGPT, Zoho CRM, Bitrix24, Thunderbird

Bryana Hammes

Senior Associate in Human Resources at Lawyerbes (201-500 employees employees)

Pros

I like that it offers very original templates and that I can play with the theme of the particular campaign.
I can get a quantified and detailed report of the processes I am working on.
The statistics system it has is very detailed and accurate.
The interface is elegant and extremely easy to use.

Cons

I have no complaints about GetResponse; I can do everything quickly, productively, and efficiently.

Return on Investment

Thanks to its excellent handling, we can make significant participation in the email market, stand out in general marketing and increase our sales in solid projects.

Jeff Smith View profile

Owner Principal in Marketing at Montana SEO Services, LLC (1-10 employees employees)

Pros

The visual campaign builder is excellent in GetResponse. It makes building out even very complex campaigns quite easy. We believe it is one of the best on the market. It has everything that you would expect to see in a high level email platform. This is the core of GetResponse and it does it quite well.
The Funnel Builder, which is a feature released last year, is also an excellent tool. You can create a good customer journey with the GetResponse funnel builder. It's great for lead magnets, list building, etc. but it also has enough features that can be used to lead a customer all the way to the checkout.
The updated email builder is also great. This was an area that needed some attention and it got it. The revised builder allows for content-rich emails that are up to today's best practices.

Cons

One area that we have found that could be more robust is the API. We had a situation where we were using Easy Digital Downloads and had moved from a different platform to GetResponse. We ended up having to hack the API a bit to get the functions we needed. It was not a major issue but it could have been avoided with a more robust API.
The other area where GetResponse could be stronger is in the products that it integrates with. They have been working to grow the list but we feel there is still some work needed in this area. Beyond these two areas, we have no complaints.

Return on Investment

I can honestly say there has been no negative impact at all.
Depending on what we are measuring the ROI varies. Obviously the ROI for direct email campaigns, if done properly, is right where it should be.
With GetResponse we see ROI in other areas as well. One is in the cost savings of having so many features in one platform. This allows us to do our jobs with fewer tools which equates to lower expenses as well as a higher level of efficiency.
Lastly, we can say that the clients that we have suggested GetResponse to have all been quite happy. Happy clients have a higher LTV to be sure and that is a metric we watch closely.

Alternatives Considered

Mailchimp, Constant Contact, AWeber, ActiveCampaign and Keap (formerly Infusionsoft)

Other Software Used

Stripe, Vimeo, PromoRepublic

Barry Feldman View profile

Owner in Marketing at FeldmanCreative (1-10 employees employees)

Pros

Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
List building—GetResponse is ideal for setting-up and using any number of segmented lists/
Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.

Cons

Need responsive forms
A/B testing is strong, but the analytics are slow and confusing

Return on Investment

It helps me grow my email list and nurture leads.
It's analytics help me understand what is and isn't working.

Other Software Used

Buffer, Zoom, FreshBooks

Robert Foreman View profile

Designated Broker in Sales at Home & Away Realty (1-10 employees employees)

Pros

Affordable: $25.00 a month for a contact base of under 2,000.
Easy-to-use: drag-drop tools to design email templates.
Metrics: reporting available on all sorts of metrics.

Cons

No video: you can't embed videos into your email. This was the primary reason why I switched to MailChimp.
Design: email templates were outdated or looked clunky.
Customer Service: hard to access.

Return on Investment

GetResponse helped me convert prospects into leads.

Alternatives Considered

MailChimp and Constant Contact

Other Software Used

Canva, Followup CRM, Smallpdf

AWeber

ActiveCampaign

MailerLite

GetResponse

What is GetResponse?

Categories & Use Cases

Key Features

Top Performing Features

Email deliverability reporting

Dashboards

Standard reports

Areas for Improvement

Triggered drip sequences

Dynamic content

Third-party software integrations

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

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Return on Investment

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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