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Header bidding has been positive. Great DSP. Driving lower cost CPMs.
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
The following is a quick overview of editions offered by other software in similar categories
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…
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Header bidding has been positive. Great DSP. Driving lower cost CPMs.
They charge a 1 USD fee for auditing creatives, which is unacceptable. High CPMs. The platform … The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting … fraud and are good for branding campaigns. The other DSPs generally are cheaper…
They charge to audit creatives, which is unacceptable. The platform is not easy to use. Not intuitive. Steep prices on their inventory. … advantage against other platforms. They have a very good support team but the prices of their inventory are a bit higher than the open market. Exclusive … performance campaigns its usually harde…
The price tag is expensive
Price Product Features Product Usability Product Reputation Positive Sales Experience
to provide more honest information about where the ads ran, how much they cost, etc.
new users. Understanding a company's digital role in terms of service and value-add should be defined to select how this is beneficial.