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Header bidding has been positive. Great DSP. Driving lower cost CPMs.
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
The following is a quick overview of editions offered by other software in similar categories
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so…
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Header bidding has been positive. Great DSP. Driving lower cost CPMs.
They charge a 1 USD fee for auditing creatives, which is unacceptable. High CPMs. The platform … The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting … fraud and are good for branding campaigns. The other DSPs generally are cheaper…
They charge to audit creatives, which is unacceptable. The platform is not easy to use. Not intuitive. Steep prices on their inventory. … advantage against other platforms. They have a very good support team but the prices of their inventory are a bit higher than the open market. Exclusive … performance campaigns its usually harde…
The price tag is expensive
Price Product Features Product Usability Product Reputation Positive Sales Experience
to provide more honest information about where the ads ran, how much they cost, etc.
new users. Understanding a company's digital role in terms of service and value-add should be defined to select how this is beneficial.