Great SSP!
August 09, 2019
Great SSP!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppNexus
AppNexus is a good partner for us to scale in the programmatic space. It is used mainly by the account management team to run campaigns. It has a great reach worldwide and some exclusive publishers that provide a competitive advantage against other platforms. They have a very good support team but the prices of their inventory are a bit higher than the open market.
- Exclusive reach on selected premium publishers.
- Extensive vetting of creatives to protect the integrity of their ecosystem.
- World class support team.
- They charge to audit creatives, which is unacceptable.
- The platform is not easy to use. Not intuitive.
- Steep prices on their inventory.
- It has been ROI positive for branding campaigns.
- It has not worked well for performance campaigns.
- It has helped us onboard better publishers.
AppNexus has more advanced targeting options as well as better publishers than The Trade Desk. Even if the system is harder to use and less intuitive they have a lot of CTV inventory and are at the forefront of the industry. They should expand on other markets to improve their offering to other DSPs.