Most Commonly Comparedto AppNexus

Best AppNexus Alternatives for Small Businesses

Adobe Advertising Cloud

Score 8.9 out of 10

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Adobe Advertising Cloud

Google Ads

Score 8.2 out of 10

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Google Ads

StackAdapt

Score 9.0 out of 10
Learn More

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the StackAdapt

Google Marketing Platform

Score 9.0 out of 10

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Higher Rated Features

  • Ad Network Integration
  • Data Transfer
  • Display advertising

Terminus ABM Platform

Score 8.1 out of 10

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.Key benefits of Terminus:- Relevant intent signals from…

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Terminus ABM Platform

Basis DSP

Score 9.0 out of 10

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Basis DSP

LinkedIn Marketing Solutions

Score 7.7 out of 10

LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the LinkedIn Marketing Solutions

AdRoll

Score 3.6 out of 10

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the AdRoll

Best AppNexus Alternatives for Medium-sized Companies

The Trade Desk

Score 8.1 out of 10

The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the The Trade Desk

Foundry ABM

Score 8.5 out of 10

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Higher Rated Features

  • Display advertising

Adobe Advertising Cloud

Score 8.9 out of 10

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Adobe Advertising Cloud

Google Ads

Score 8.2 out of 10

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Google Ads

StackAdapt

Score 9.0 out of 10
Learn More

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the StackAdapt

Google Marketing Platform

Score 9.0 out of 10

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Higher Rated Features

  • Ad Network Integration
  • Data Transfer
  • Display advertising

Terminus ABM Platform

Score 8.1 out of 10

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.Key benefits of Terminus:- Relevant intent signals from…

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Terminus ABM Platform

LinkedIn Marketing Solutions

Score 7.7 out of 10

LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the LinkedIn Marketing Solutions

Best AppNexus Alternatives for Enterprises

Adobe Advertising Cloud

Score 8.9 out of 10

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Adobe Advertising Cloud

Google Marketing Platform

Score 9.0 out of 10

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Higher Rated Features

  • Ad Network Integration
  • Data Transfer
  • Display advertising

LinkedIn Marketing Solutions

Score 7.7 out of 10

LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the LinkedIn Marketing Solutions

Sizmek Ad Suite

Score 9.9 out of 10

Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.

Higher Rated Features

  • Ad attribution reporting
  • Display advertising
  • Ad performance reports

OpenX

Score 9.0 out of 10

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

Higher Rated Features

  • Display advertising

Marin Software

Score 9.1 out of 10

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Marin Software

Skai

Score 8.8 out of 10

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Higher Rated Features

  • Ad performance reports
  • Data Transfer

Yahoo DSP

Score 6.6 out of 10

Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.

Higher Rated Features

Customers are more satisfied with the features of AppNexus than the Yahoo DSP