Atmosphere LM

Atmosphere LM, developed by iCumulus Pty Ltd, is a digital marketing and sales enablement platform aimed at assisting businesses of various sizes in building effective demand generation and sales strategies. According to the vendor, Atmosphere LM caters to marketing professionals, sales professionals, business development professionals, B2B companies, technology companies, CRM managers, advertising agencies, and the retail industry.

Key Features

B2B Demand Generation and Demand Orchestration: According to the vendor, Atmosphere LM provides features such as enhancing brand awareness and authority, developing personalized content and script strategies, implementing account-based marketing, and nurturing leads to support a strong B2B demand generation and demand orchestration strategy.

B2B Content Syndication: The vendor claims that Atmosphere LM optimizes web hosting, telemarketing, and email marketing methods to maximize the effectiveness of B2B content syndication. It enables businesses to host gated content on relevant online industry-related platforms, capture prospect details through telemarketing, and reach prospects via email marketing.

Account Based Marketing: According to the vendor, Atmosphere LM assists businesses in implementing an account-based marketing (ABM) strategy for prospecting. It supports the preparation and distribution of ABM content on social media, identification of relevant influencers and decision-makers within target accounts, and creation of highly-targeted and customized ABM lists for social sellers.

Email Marketing: The vendor highlights the significance of email marketing as a cost-effective and targeted tool for audience engagement, brand promotion, demand generation, and sales growth. Atmosphere LM offers benefits such as precise targeting, personalized communication, comprehensive reporting, compliant messaging, and revenue generation.

Display Audience Targeting: According to the vendor, Atmosphere LM provides an AdTech platform for delivering ads where users spend the majority of their time. It offers a fixed CPC solution that aims to deliver cost savings compared to mainstream marketing channels. The vendor claims that Atmosphere LM utilizes a cookieless tracking solution to track campaign-level engagement tied explicitly to the intent of keywords, using client-side, first-party data.

Sales and CRM: The vendor claims that Atmosphere LM offers a comprehensive sales and CRM solution to streamline the sales cycle, enhance productivity, and achieve sales targets. It includes features such as contact management, tracking prospects' information and conversations, managing activities and tasks, lead generation, deal tracking, pipeline reporting, and sales forecasting.

Sales Enablement: According to the vendor, Atmosphere LM focuses on equipping sales teams with the necessary information, content, and tools to effectively engage target buyers. It provides features such as social selling training, pipeline reporting, virtual sales development representative (SDR), sales intelligence, and sales enablement playbooks.

Social Selling Training: The vendor claims that Atmosphere LM offers fully integrated social selling training programs to help businesses generate demand and leads through social media platforms. It includes features such as identifying qualified business prospects using lead builder, optimizing LinkedIn profiles, building social connections, leveraging content marketing for thought leadership and brand building, and tracking and measuring performance.

Pipeline Reporting - Forecasting: According to the vendor, Atmosphere LM provides pipeline reporting and forecasting tools to provide sales managers with a comprehensive view of sales forecasts and improve sales management. It includes features such as tracking prospects' information, past conversations, and next steps in the sales process, preventing leads from being overlooked, enhancing productivity, and enabling accurate sales forecasting.

Virtual Sales Agent - Conversational AI Chatbots - Nitrobots: The vendor states that Atmosphere LM offers a conversational AI chatbot called "NitroBots" to automate sales scheduling and customer service, thereby increasing efficiency and productivity. It includes features such as transforming natural user language into actionable data, facilitating virtual appointment scheduling via email or SMS, following up based on agreed times, and seamlessly integrating with calendars and CRMs.