TrustRadius: an HG Insights company
Back to Overview
Aurea List Manager Logo

Aurea List Manager Reviews and Ratings

Rating: 5.9 out of 10
Score
5.9 out of 10

Community insights

TrustRadius Insights for Aurea List Manager are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy to Use: Many users have found Lyris to be easy and user-friendly for sending a large quantity of emails, creating custom segments, uploading emails, setting up automated programs, connecting to data sources, and cloning/editing emails. The intuitive interface and quick learning curve make it accessible for users of varying technical abilities. This ease of use extends to features like campaign management, web analytics tools for reporting results, the ability to send targeted emails, and the convenience of cloning previous emails for easy editing. Overall, Lyris provides a seamless experience for email marketing tasks with its user-friendly interface and extensive features that cater to different user needs.

Reviews

4 Reviews

LM Review

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

We used it f<span style="font-size: 14px;">or sending field communications, </span><span style="font-size: 14px;">to send to targeted users, </span><span style="font-size: 14px;">for non sensitive communication, and b</span><span style="font-size: 14px;">y specific departments based on requirements.</span>

Pros

  • Users and lists easy to set up
  • Segments are helpful to reuse lists
  • Administration through UI is easy

Cons

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent

Likelihood to Recommend

It is helpful for small/mid-sized organisations. User support of large organisations is often limited, and performance can potentially degrade.

KC
Kaustav Chakraborty
Sr. Associate - Projects in Information Technology at Cognizant (10,001+ employees)
Vetted Review
Aurea List Manager
4 years of experience
View profile

Aurea List Manager, email here.

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Aurea ListManager is being used to manage and distribute information for various retail industries.

Pros

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.

Cons

  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.

Likelihood to Recommend

It's a good fit for companies that have several departments that need separate mailing lists under the same domain.

LM is an excellent Discussion List Medium: plenty of features (all open to customization), has searchable archives and easy for members to use.

No drop and drag features, does not look up-to-date considering what it can do.

Template creation can be a pain.

It does do marketing, Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. You can use a purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to LM However it takes some effort to set this up.

VU
Verified User
Executive in Marketing (1-10 employees)
Vetted Review
Aurea List Manager
20 years of experience

Lyris ListManager is not just any other list hosting service.

Rating: 10 out of 10

Use Cases and Deployment Scope

We are a self funded non-profit museum and periodically need to do special events as a fund raiser. When these events arise we find it easier and more efficient to use Lyris LM to advertise or get the information out about said event, over running an ad in the local newspaper. Several different departments in our museum have access to Lyris LM. As far as the business problems that it addresses, we find that is is more cost efficient, and less labor intensive to to use Lyris LM.

Pros

  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.

Cons

  • It would be great to see drop and drag templates.
  • Lyris needs to be able to work better with other programs.

Likelihood to Recommend

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

VU
Verified User
Board Member in Social Media (1-10 employees)
Vetted Review
Aurea List Manager
2 years of experience

Very weak reporting.

Rating: 4 out of 10

Pros

  • Distributing an eblast is rather simple and quick through Lyris LM. My favorite feature is the ability to create eblast content outside of Lyris, have it uploaded into the system, then tested and distributed.

Cons

  • The reporting offered in our version of Lyris LM is very weak. The system does not seem to capture CTR (click through rates) anymore. The final report tells me little to nothing about the success of the distributed eblast. The dashboards available when logging in are blank for the most part.

Likelihood to Recommend

Lyris LM is not a bad software, it just does not meet our needs anymore. Because we are unable to renew to a current version of Lyris for budget reasons, I have begun the process of looking into use of a new software already utilized by other departments in our office.

VU
Verified User
Manager in Marketing (11-50 employees)
Vetted Review
Aurea List Manager
1 year of experience