Very Good Tool for Beginners
Use Cases and Deployment Scope
We use Bizintel360 to analyze marketing data for our clients. The goals of data analysis are quite broad: cluster data to identify patterns in E-Commerce sites (conversion paths, repeater patterns, satisfied customers/non-satisfied customer patterns etc.) or identify meaningful data segments for targeted ads on digital ad networks (Google, Facebook, Twitter, Instagram etc.).
Pros
- Process large amount of data at rather high speed
- Cloud based solution that required no coding
- The dashboard UI is very intuitive
Cons
- The dashboard freezes sometimes when processing too much data
- Lack of Conversion Tracking when analyzing E-commerce data
- Lack of 2-factor authentication (security issue for some clients)
Return on Investment
- Give us the ability to analyze large data very quickly (Speed Gain)
- Cost reduction (no need to build a dedicated infrastructure)
- Improve client business KPI (not in very case though)
- The lack of 2-factor authentication can be an issue
Alternatives Considered
Google BigQuery
Other Software Used
Google BigQuery, Salesforce Marketing Cloud Data Studio, Microsoft Power BI