Bizintel360 vs. Looker

-Scenarios where Bizintel360 is appropriate

When a team needs to analyze fairly big data sets from multiple sources, without having a dedicated IT infrastructure (ETL etc.) and when the teams members have little or no knowledge of coding languages and data analysis algorithms.

-Scenarios where Bizintel360 is less appropriate

When conversion tracking is required is E-commerce data analysis scenarios

When 2-Factor authentication is required by security-aware clients.

Incentivized

When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.

Incentivized

• Process large amount of data at rather high speed
• Cloud based solution that required no coding
• The dashboard UI is very intuitive

Incentivized

• Show visited pages - sessions, pageviews - which programs are viewed the most.
• Displays session source/medium views to see where users are coming from.
• It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
• It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
• Our clients like to see the top pages visited for a month.
• I like the drop-and-drag approach, and building charts is a little easier than it was before.

Incentivized

• The dashboard freezes sometimes when processing too much data
• Lack of Conversion Tracking when analyzing E-commerce data
• Lack of 2-factor authentication (security issue for some clients)

Incentivized

• Documentation is scarce, and very difficult to find when you need it.
• Pricing is unclear, particularly as you look to scale your reports across the business.
• Data from other sources is not represented in the system as well as first party Google services.

Incentivized

I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).

Incentivized

I think it is a great tool for teams that do not have access to a dedicated data analysis infrastructure, and/or do not have skilled human resources in that fields.

However there are E-commerce data analysis scenarios when Bizintel360 is not the best option (mainly conversion tracking), and the lack of 2-factor authentication might bring security issues with some clients.

Overall a very good tool for limited analysis scenarios.

Incentivized

Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.

Incentivized

No objections

Incentivized

Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok

Incentivized

The interface itself is very intuitive so we did not need much support when using it.

However the support team is very responsive and communicating by email was not an issue.

Incentivized

Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.

Incentivized

Very satisfied, easy to implement

Incentivized

Google BigQuery is unbeatable in terms of processing power: it leverages Google infrastructure to process data without any limitation of data size or number of data sources. However the user interface is not intuitive, and most people need to undergo some kind of training from Google to be able to use it properly.

Bizintel360 is less performant in terms of processing power, but provides a very intuitive dashboard and beginner friendly functionalities making it very accessible and quick to master.

Incentivized

Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.

Incentivized

Perfect price to performance

Incentivized

• Give us the ability to analyze large data very quickly (Speed Gain)
• Cost reduction (no need to build a dedicated infrastructure)
• Improve client business KPI (not in very case though)
• The lack of 2-factor authentication can be an issue

Incentivized

• Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
• To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
• Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.

Incentivized