Very Good Tool for Beginners
April 27, 2022
Very Good Tool for Beginners
Score 7 out of 10
Overall Satisfaction with Bizintel360
We use Bizintel360 to analyze marketing data for our clients. The goals of data analysis are quite broad: cluster data to identify patterns in E-Commerce sites (conversion paths, repeater patterns, satisfied customers/non-satisfied customer patterns etc.) or identify meaningful data segments for targeted ads on digital ad networks (Google, Facebook, Twitter, Instagram etc.).
- Process large amount of data at rather high speed
- Cloud based solution that required no coding
- The dashboard UI is very intuitive
- The dashboard freezes sometimes when processing too much data
- Lack of Conversion Tracking when analyzing E-commerce data
- Lack of 2-factor authentication (security issue for some clients)
- Give us the ability to analyze large data very quickly (Speed Gain)
- Cost reduction (no need to build a dedicated infrastructure)
- Improve client business KPI (not in very case though)
- The lack of 2-factor authentication can be an issue
Google BigQuery is unbeatable in terms of processing power: it leverages Google infrastructure to process data without any limitation of data size or number of data sources. However the user interface is not intuitive, and most people need to undergo some kind of training from Google to be able to use it properly.
Bizintel360 is less performant in terms of processing power, but provides a very intuitive dashboard and beginner friendly functionalities making it very accessible and quick to master.
Do you think Bizintel360 delivers good value for the price?
Are you happy with Bizintel360's feature set?
Did Bizintel360 live up to sales and marketing promises?
Did implementation of Bizintel360 go as expected?
Would you buy Bizintel360 again?
I think it is a great tool for teams that do not have access to a dedicated data analysis infrastructure, and/or do not have skilled human resources in that fields.
However there are E-commerce data analysis scenarios when Bizintel360 is not the best option (mainly conversion tracking), and the lack of 2-factor authentication might bring security issues with some clients.
Overall a very good tool for limited analysis scenarios.
The interface itself is very intuitive so we did not need much support when using it.
However the support team is very responsive and communicating by email was not an issue.
-Scenarios where Bizintel360 is appropriate
When a team needs to analyze fairly big data sets from multiple sources, without having a dedicated IT infrastructure (ETL etc.) and when the teams members have little or no knowledge of coding languages and data analysis algorithms.
-Scenarios where Bizintel360 is less appropriate
When conversion tracking is required is E-commerce data analysis scenarios
When 2-Factor authentication is required by security-aware clients.