TrustRadius Insights for Common Room are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Responsive and Timely Support: Users highly praise the team behind Common Room for their responsiveness and timely support, with many reviewers mentioning quick responses and the ability to schedule meetings to resolve issues. This level of support has been instrumental in helping users achieve their goals and provides them with confidence in using the platform.
Extensive Community Reporting Options: Common Room offers a wide range of options for community reporting, operations, and listening, showcasing the business value of community and partnering with users to achieve their specific use cases. The extensive reporting capabilities have impressed users, allowing them to gather robust and practical data presented in a useful manner.
Automated Workflows: Many users appreciate the Team Alerts and workflows feature provided by Common Room as it automates high-touch tasks and makes them scalable. These automated workflows save time for users by eliminating manual data entry while providing meaningful insights into community activities.
I used it for ABM tracking, specifically of LinkedIn engagements. We also used it for account identification based on intent signals, web visits and social activity. It did solve some issues related to engagement tracking but could never figure out how to incorporate into Hubspot to make the data actionable
Pros
Web based intent signals
job movers is great for tracking high value ICP folks
LinkedIn engagements that are not conversions could be tracked
Cons
Hubspot integration was really difficult to use
Needed a way to look at technology profiles of target accounts
Navigation was honestly hard
Likelihood to Recommend
For the price, I think Common Room does an okay job of ABM tracking and account identification. Similar software is 2x the price. So it can be a great place to start and figure out your needs before diving into something more complicated
Common Room helps us manage our entire sales funnel. Common Room helps us gather signals from our buyers - from top of the funnel qualification, middle of the funnel prioritization, and lower funnel indicators of deal momentum. Common Room also helps us aggregate all of our signals to ensure our marketing campaigns are reaching the right buyers.
Pros
Data aggregation
Signal capture
Marketing campaign engagement
Cons
Could improve out of the box marketing engagement data
Integrate with more marketing focused tools
Integrate with more sales enablement tools
Likelihood to Recommend
Common Room is a great fit for companies that have high deal velocity. It's also a great fit for companies that are looking to advance their sales processes to take advantage of signals that come from their social platforms, their website, their product, and other sources of signals that can be a source of buying intent.
I am a BDR and we use it as a prospecting tool to help research and find the ideal ICP. From there we can transfer the persons data to Hubspot, where we can draft AI messages from CR. It gives us information from who was on our website as well as setting up different plays.
Pros
Finding people who were on your companies website and filtering the right ICP to reach out to
Finding people who Interacted with our LinkedIN posts
Sort through company profiles and find the right contacts
Filtering people that are current customers to stay away from in the outbound process
Cons
Setting up different saved search plays to find our ICP
More help within the customer success team so help us set up prospecting plays
"keyword" searches
Likelihood to Recommend
CommonRoom is a great tool for salespeople to find their correct target market and prospect list. It is a way different style than a Sales Navigator on LinkedIn. Common Room finds people that would be your direct fit and rec's what to say to them.
It can improve in the customer service. Once the tool was brought on we had a hard time onboarding different plays. We tried to reach out to their team but we didn't get much help until later in the process.