Confido

Confido helps CPG brands understand and optimize the up to 30% of revenue spent on retailer and distributor deductions/billbacks. With Confido, brands can track their deductions and automate manual workflows like cash application, deduction management, and trade planning.

Key Features

Cash Application - Processes retailer/distributor payments. Tracks deductions by reason, retailer, and product

Disputes - Automates support gathering and dispute submission to recover invalid chargebacks

Trade Promotion Management - For the planning of upcoming promotions, and tracking of actuals and lifts automatically