Reviews (1-1 of 1)
May 28, 2014
Score 8 out of 10
Our design agency helped with some marketing and design for Decibel Insight while it was in development. Once it launched, we started using it with sites that we produce too.Its very helpful when analysing existing client sites, as well as highlighting areas of improvement. Clients really like it because it visually overlays visitors' data on top of their own site layout, and they 'get it' quicker than by looking at graphs or numbers. This makes it easier to make recommendations about layout, content and navigation - when you have the data to hand, it backs up your statements much more effectively.
- Easy and intuitive. The interface isn't overly complex.
- Information is presented clearly.
- Easy to find the information I'm looking for. Again, this is due to the simplicity.
- The user playback tool is very powerful. It's like a video recording of where the client goes throughout the site.
- Being able to create groups of segments would be useful.
- The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
- Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
- Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
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It doesn't replace traditional analytics tools like Google Analytics, but works best alongside them. Google Analytics is ideal for number crunching and stats, but it can't tell you why the stats are they way they are. DI helps answer those questions, it does things that Google can't do - showing information about clicks or scrolling on a specific page, and showing how much each page element contributes to your bottom line. The user playback tool is very very useful. In combination with the interaction maps, it's a great way to highlight key site issues quickly, and develop strategies of dealing with them.
Decibel Insight Scorecard Summary
About Decibel Insight
Key Capabilities of Decibel Insight include:
Visualise visitor data in a simple way. Spot trends in audience behavior.
Watch real visitor journeys through your website. See where users scroll, pause and click.
Complete visibility at the point of conversion. Optimize forms to maximize success.
Monitor trends in visitor behavior. Receive email alerts if they change.
Spot your websites' error hotspots. See where major problems hinder progress.
Split and closely analyze your audience. Thousands of combinations for total control.
Alongside our core functionality, Decibel Insight boasts a wealth of additional features. Each is designed to enhance the power of our technology and increase its usefulness to the user. Feature-packed behavioral analytics software that's seriously broad in scope.
Decibel Insight Competitors
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Decibel Insight Technical Details