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DemandScience Reviews and Ratings

Rating: 8.2 out of 10
Score
8.2 out of 10

Reviews

75 Reviews

Cost-effective Lead Gen that May Perform Well for You - Worth a Trial!

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We used Demand Science for a content syndication campaign targeting HR executives. We offered a download of a white paper or an on-demand webinar video. We then targeted these recipients with an email cadence. We purchased 330 leads.

Pros

  • targeting
  • lead generation
  • landing pages

Cons

  • communication
  • lead quality
  • job transitions / internal handoffs

Likelihood to Recommend

Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.

Vetted Review
DemandScience
1 year of experience

Feedback

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

Lead gen for clients

Pros

  • Client Relationship

Cons

  • Turnaround times
  • QA review (more for landing pages and email copies than leads itself)

Likelihood to Recommend

For certain markets it works well, but for other regions such as KR, there is no one who can proof read and so a lot of the time the basic copy on landing pages is completely wrong.

Vetted Review
DemandScience
2 years of experience

DemandScience Activate review

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

We used the service purely for lead generation.

Pros

  • Account based marketing

Cons

  • Listening to, and following feedback
  • Avoid changing account managers so often

Likelihood to Recommend

It's good for account based marketing.

Vetted Review
DemandScience
1 year of experience

Love the customer support and high quality leads

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

DemandScience provides leads for us through their content syndication offerings. Their leads consistently perform well down funnel, and they are always willing to work with us to make the targeting as specific and relevant as possible. They oftentimes push us to get more specific with our targeting or provide them with more specific lists because they want our campaigns to do well. Other partners usually just go with what we provide them because they don't want to put in the extra work.

Our rep at DemandScience is always on top of things and gets back to us very quickly when we make any request. He oftentimes gets back to me within an hour of reaching out to him. He is also proactive and comes to us with recommendations frequently. The recommendations are oftentimes unique and ahead of the curve of what we receive from other content syndication partners we work with. The CPLs are competitive with the offerings of other partners that we work with. Overall, I would recommend DemandScience because they are easy to work with, a proven successful partner after years of working with them, and because their offering is competitive, and because I feel like a valued customer to them.

Pros

  • Quick to implement campaigns or changes
  • Proactive with recommendations
  • Keep CPLs quite competitive
  • Provide incredible scale in whitespace

Cons

  • Often, DemandScience pushes for contracts on their timing instead of moving with our timing.

Likelihood to Recommend

DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions.

Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.

DemandScience a great tool for B2B Leadgen Leadscoring

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

DemandScience has helped us solving our B2B leadgen strategy. Whenever we need any campaign where generating lead is the most important criteria, we look for DemandScience campaign to target specific buying group. We are able to target specific buying group based on account names, countries, seniority, function, frequency of leads from each account and each seniority etc.

Pros

  • Targeting
  • Quality of leads
  • Lead frequency from each account

Cons

  • Uses of assets for content syndication
  • Cost per Lead
  • End to end lead nurturing

Likelihood to Recommend

Some specific scenarios based on my experience where DemandScience is well suited, and/or scenarios where it is less appropriate are - 1. If you need guaranteed leadgen activity, trust DemandScience for time bound leadgen activity. These leads will be verified by their quality at the DemandScience end before sharing it with the client. Once the client received the leads, they can verify it at their end and if they also found some leads which doesn't fit their requirements they can get them replaced.

Vetted Review
DemandScience
4 years of experience

Accountability and Customer Service sets DS apart from the pack

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Syndicating our 1st party content across publishing networks/sites. We've used DemandScience the past year and have been pleasantly surprised by the results of the syndication. Goal is to bring in net new contacts for further engagement and the leads/responses are faring the same as more expensive lead gen providers.

Pros

  • Client / Customer Service
  • Campaign SetUp and Delivery
  • Accountability against targeting parameters and pacing goals

Cons

  • Better Reporting Out

Likelihood to Recommend

We like DS as their CPLs are more competitive and results are similar with competitors that tout a higher CPL offering. Where they stand out for us is their customer service and delivery. The team is responsive, nimble, and accountable- which we greatly appreciate.

Vetted Review
DemandScience
7 years of experience

MY success manager is exceptional

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Generate leads

Pros

  • success management- amazing support
  • quality- fantastic project management, tracking quality from beginning to end
  • quick to respond- great communication

Cons

  • More support for the success manager (Kitti manages the whole relationship from budget discussion through interpreting the brief to campaign delivery)

Likelihood to Recommend

The success managers are great. Working with Kitti makes me confident about precise and quality campaign delivery

Great reps and decent quality leads

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

DemandScience is one of our trusted partners for meeting our clients' lead generation objectives. Utilizing DemandScience's content syndication offering, we have successfully delivered high-quality leads for our clients in APAC.DemandScience's expertise has played a pivotal role in establishing strong relationships within the region. Our ongoing partnership with DemandScience drives remarkable success and delivers exceptional results for our clients' campaigns.

Pros

  • Delivering quality leads in APAC
  • Good support
  • Seamless Integration with Client 's Martech

Cons

  • Performance Insights
  • Advanced Targeting

Likelihood to Recommend

Our engagement with DemandScience is mainly content syndication, generating top-of-the-funnel leads, hence the relationship with them is very straightforward. Nonetheless, DemandScience is dedicated to achieving the conversion goals and completing the engagement within the timeframe agreed upon. The Account representatives offer helpful advice and insights when asked and respond swiftly when needed.

Vetted Review
DemandScience
1 year of experience

When Demand for leads is high but the audience is niche - Go Demandscience

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use them as a partner for content syndication campaigns with our client accounts. Our targeting is often quite niche and therefore the audience size is considerably small. Demandscience has a huge database which helps to meet the given volumes our clients requests with also offering a competitive CPL at a decent quality level.

Pros

  • Huge lead volumes within the target audience
  • Fast turnover time
  • Competitive CPL

Cons

  • Volume of deliverables
  • Bant Leads are a thing our clients would love to have

Likelihood to Recommend

We use them as a partner for content syndication campaigns with our client accounts.

If you want high lead volumes and not too many lead partners within the media plan, you should reach out to Demandscience.

DS is strong when it comes to target account lists and fast in their reply as well as the internal setup.

Trusted B2B Tech Vendor with good coverage across EMEA and Middle East

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use DemandScience for lead/demand generation and display for one of our tech clients and have done since last year, we are now on our third campaign with them.

Pros

  • Client Service/ Account Management
  • Flexible in terms of reporting and can provide more than one per week
  • Prompt in turning around previews and other client deliverables
  • Competitive pricing and good coverage across EMEA markets and Middle East
  • Access to senior decision makers in the business

Cons

  • They lagged behind target for one campaign
  • Summary reports could be more detailed

Likelihood to Recommend

DemandScience is placed well to drive high volume lead gen campaigns at a competitive CPL cost. Especially has good coverage in smaller markets in EMEA and Middle East when compared to other vendors. Display activity drove a CTR above industry benchmarks which is positive given that this is how we measured success.

Need to be careful about over promising which happened during one campaign and did not reflect well. It would be great if they could pass back intent insights on either a lead or account level

Vetted Review
DemandScience
1 year of experience